Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Mon, Oct 14, 2019 | Posted by Mark Coronna

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Mark Coronna, Area Managing Partner & CMO, Chief Outsiders
with Todd Eberhardt, CEO, Dynasty Leadership Consulting

Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs.

We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.

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A Practical Guide to Using Account-Based Marketing: What Small- and Mid-Sized Business CEOs Need to Know

Thu, Feb 28, 2019 — Mark Coronna, Partner & CMO--Chief Outsiders with Tom Judge, VP Strategy--Direct Marketing Partners Account-Based Marketing, or ABM, has increasingly captured the attention of marketers in the past several years. If the concept is new to you, don’t worry, you are not too far behind the adoption curve. Small- and mid-sized businesses (SMBs) are the focus of this article for three important reasons: ABM is often misunderstood as a shiny new wonder-tech or a label for strategic selling or outbound tele-prospecting programs. We want to clear any misunderstandings up. The newest technology and best practices related to high-performing ABM programs are still trickling down to SMBs from much larger businesses which have adopted this approach. But the fundamentals of ABM are at the fingertips of most small/medium firms without expensive technology. ABM programs can be scaled to SMBs in a way that makes them both effective and affordable, and can be an integral part of your combined go-to-market and sales program.

A Practical Guide to Growth Using Contract Marketing and Finance Executive Resources

Mon, Feb 11, 2019 — Mark Coronna, Partner & CMO--Chief Outsiders with John Morris, Partner, and Ken Saddler, CFO, B2B CFO® The use of contract executives (also referred to as fractional, on-demand, or outsourced executives) is relatively new in leadership and organizational staffing models. The oldest and largest contract executive company, B2B CFO®, was founded in 1987. The largest contract executive company providing CMO-level talent, Chief Outsiders, is only 10 years old. There are three key takeaway points in this article: Contract execs are a relatively new option for small- and mid-sized businesses (SMBs) Small- and mid-sized businesses are in a great position to secure significant value from this leadership staffing model While contract Marketing executives are a “newer” concept than using contract execs for functions like finance, contract Marketing and Finance execs both can provide critical strategic expertise and timely support to SMBs, with growth challenges or those interested in more rapidly accelerating growth. Let’s explore what a healthy interaction looks like.

Chief Outsiders Fractional CMOs Chime in on Super Bowl Ad Effectiveness

Mon, Feb 4, 2019 — Former marketing executives for Starbucks, RadioShack, and Chuck E. Cheeses critique spots; comment on strategy While Chief Outsiders fractional CMOs typically work with mid-sized companies, there are always lessons to learn from large-scale marketing bets, especially the ads from the Super Bowl. The key question is this: Can advertising in the Super Bowl be strategic?

Growing Your Business Through Fractional EOS® and Fractional Marketing Resources

Fri, Feb 1, 2019 — “Two Experts Can be Better Than One” Mark Coronna, Partner & CMO--Chief Outsiders with Mark Francis, Fractional Integrator for companies running on EOS® --Visionary Integrator Solutions Introduction to Fractional Resources You may be familiar with the book Traction® and Entrepreneurial Operating System®, which is a proven business operating system for small- and mid-sized businesses (SMBs). Within this system, the author details a tool called the Accountability Chart, an elevated version of the traditional organizational chart. An important point of this tool is that it takes two types of people to move a business along, the Visionary and the Integrator. The Visionary is typically the founder, while the Integrator may go by the traditional titles such as CEO, COO or GM. The roles of the Integrator include translating the vision for the company into action and results and also leading, managing, and holding accountable the major functions of the company. While usually considered a full-time position, you may not know that Fractional Integrators for companies running on EOS® have been effectively working with Visionaries and helping free those who have become trapped in the day-to-day.

Growth Insights for CEOs

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Recent Posts

A Practical Guide to Using Account-Based Marketing: What Small- and Mid-Sized Business CEOs Need to Know

A Practical Guide to Growth Using Contract Marketing and Finance Executive Resources

Chief Outsiders Fractional CMOs Chime in on Super Bowl Ad Effectiveness

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Growing Your Business Through Fractional EOS® and Fractional Marketing Resources

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