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Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
The Marketing & Sales Accelerator
Thu, Aug 27, 2020 — 3 Steps for Achieving Greater Sales Co-authored by John Baglivo and Alan Landau A well-functioning partnership between Marketing and Sales is critical to the growth of any business. But how do you get there and ensure that your efforts are coordinated and that investments in these areas are as efficient and effective as possible? This question is more important than ever as you look to accelerate growth in a challenging market where the margin for error is slim. Unfortunately, misconceptions, misunderstanding and mistrust often get in the way of a collaborative relationship.
Find New Markets and Shift Your Focus -- At Least Temporarily
Wed, Jul 22, 2020 — Part 8 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality The COVID-19 pandemic undoubtedly has created an economic crisis that has left few businesses untouched. But, if you have been following this blog series, you understand the value of innovation, and, in particular, the value that your aligned sales and marketing leaders will bring to that strategic exploration. Now is the time to entrust your collective team to the task of identifying new opportunities. Borne out of necessity in a world of shelter-at-home mandates, so many new creative ideas have emerged. If your market-facing teams really understand your core competencies, they will find creative ways to apply those core competencies in a unique and innovative fashion to solve today’s challenges.
Compensation Alignment
Mon, Jun 29, 2020 — Part 7 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality Experience has shown that when sales and marketing are aligned in a strong partnership, they deliver more profitable revenue growth. I have seen this theory in action in subscription businesses, advertising businesses, and tech solutions companies, to name a few. And, if you have read all of the blogs to this point, you now have some insights about how to create this powerhouse one-two punch to effectively conquer your marketplace.
Sales Enablement and Support
Tue, Jun 9, 2020 — Part 6 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality Your sales executive likely has a keen sense of what types of sales support materials traditionally have been helpful, and therefore has an opinion about sales support needs from marketing. But times have changed, and the playbook has been torn up. Given the times, the sales team simply can’t say with conviction that they truly understand exactly what sales support tools will help convince buyers to move forward. In our last blog, we talked about partnering between sales and marketing for lead generation and lead management optimization. Let’s explore how sales and marketing can partner to close more sales from those leads.
Lead Generation and Lead Management Across Sales and Marketing
Wed, May 27, 2020 — Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give? Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.
Four Steps to Creating a Data-Intelligent Strategic Digital Marketing Plan
Wed, Jul 10, 2019 — This eBook presents an approach to the development of a data-intelligent digital marketing strategy to drive business growth.
Demand vs. Lead Generation: A Strategic Approach to Creating Highly-Qualified Leads
Tue, Jul 9, 2019 — Generating leads for B2B companies is one of the most important responsibilities of your marketing team. The concept of demand generation vs. lead generation many times are considered the same, or that one philosophy rather than the other should be adopted. Cracking the code of generating highly-qualified leads to grow your business involves the right focus on both demand and lead generation.