Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Celebrating Success

At a time when it seems that employee pay has been increasingly in the spotlight, there lies an interesting conundrum that might be just as shocking as it is contrarian.

Money, it turns out, for today’s employee, isn’t everything.

Though our present-day landscape is dotted with discussions about a K-shaped economic recovery from COVID-19, and the push for a $15 federally mandated minimum wage, it just so happens that there’s a lot more that motivates today’s employees besides the bi-weekly take-home check.

Dos and Don’ts of Marketing Automation

Tue, Sep 2, 2014 — Marketing automation is a powerful tool with the ability to greatly increase your conversions. However, in order for marketing automation to be effective, there are certain do’s and don’ts that you should understand, including how it fits into the larger context of your business. Based on information collected from experts in the marketing field, let’s look at the specific do’s and don’ts for marketing automation "Marketing automation plays a key role in the customer/client acquisition process as it automates lead scoring, routing of qualified leads, nurturing those that are not ready to buy, and greater transparency into prospect/customer behavior on its own. It is important that a CMO and his/her team understand that marketing automation, as with any technology solution, is an enabler to their business strategy vs. a strategy on its own. Read the full article here.

5 Steps to Making the Right CRM Decision for Your Business

Wed, Oct 24, 2012 — Today's Guest Blog is by Barret Blank, President and CEO of BB2e

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Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Eight

Celebrating Success

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Dos and Don’ts of Marketing Automation

5 Steps to Making the Right CRM Decision for Your Business

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