.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
The AI Training Economy: The Human Expertise Behind the Agent Revolution
The challenge of training AI models on human expertise is not new.What is new is that three college dropouts just built a $10 billion business by productizing that exact problem at scale.
Dos and Don’ts of Marketing Automation
Tue, Sep 2, 2014 — Marketing automation is a powerful tool with the ability to greatly increase your conversions. However, in order for marketing automation to be effective, there are certain do’s and don’ts that you should understand, including how it fits into the larger context of your business. Based on information collected from experts in the marketing field, let’s look at the specific do’s and don’ts for marketing automation "Marketing automation plays a key role in the customer/client acquisition process as it automates lead scoring, routing of qualified leads, nurturing those that are not ready to buy, and greater transparency into prospect/customer behavior on its own. It is important that a CMO and his/her team understand that marketing automation, as with any technology solution, is an enabler to their business strategy vs. a strategy on its own. Read the full article here.
5 Steps to Making the Right CRM Decision for Your Business
Wed, Oct 24, 2012 — Today's Guest Blog is by Barret Blank, President and CEO of BB2e