When to Hire a Fractional CMO, Part 3
Wed, Jul 21, 2021 |
Find Your Fit: Five Qualities to Look For
Of all the partnerships in our lives, few have the “break-up” potential of the full-time Chief Marketing Officer, and the company they’ve pledged their allegiance to.
The most recent stats on the matter bear this out: Last year, the average tenure for a CMO was just 40 months – an 11-year low, according to headhunting firm Spencer Stuart. The survey also noted the lowest-ever median tenure (25.5 months in 2020) – a sign that could point to increasing pressure for quick results for newly-minted CMOs, or, like completing a puzzle, finding that piece that’s the right fit.
