Growth Insights for CEOs

Turning Customer Insight into Customer Value
Executive Takeaways
- Your next major deal may begin with a customer problem you have yet to uncover.
- Deep customer insight can open doors to executives—and accounts—competitors already serve.
- The greatest opportunities emerge when insight meets distinctive expertise and solutions.
- Turning these opportunities into growth requires building organizational capability.
This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.
Recent Posts

CEO Shares the Benefits of Participating in a Peer Advisory Group
Mon, Apr 24, 2017 — CEO Experiences Growth from Being a Member of Vistage Chief Outsiders Fractional CMO, Neil Anderson, has a conversation with Vistage Member and CEO of TalenTrust, Kathleen Quinn Votaw, about her experience with Vistage, an executive coaching organization that provides leadership training and business coaching to CEOs and Executives.

"I Don't Know Anyone Here" - 8 Tips on What Not To Do!
Sun, May 12, 2013 — This is a revised blog, originally posted on UNDER30CEO. I am sure most of you have been in a situation similar to mine. Last month, I attended Social Slam in Knoxville, Tenn. I knew absolutely no one who was going to the conference, but I decided to attend because I believed it was relatively close to my new home in Charleston, S.C. (Seven hours later, in a tremendous rainstorm, I arrived. I stand corrected.) The experience gave me the opportunity to adopt a fresh perspective on attending a conference as an unknown. I knew it would be hard to go and meet people, but I figured, “So what? I’m an adult.” I was up for it — and you should be, too. Pushing myself beyond my comfort zone improved my networking skills and expanded my circle in new ways.