Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part 8 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

The COVID-19 pandemic undoubtedly has created an economic crisis that has left few businesses untouched. But, if you have been following this blog series, you understand the value of innovation, and, in particular, the value that your aligned sales and marketing leaders will bring to that strategic exploration.

Now is the time to entrust your collective team to the task of identifying new opportunities. Borne out of necessity in a world of shelter-at-home mandates, so many new creative ideas have emerged. If your market-facing teams really understand your core competencies, they will find creative ways to apply those core competencies in a unique and innovative fashion to solve today’s challenges.

CEOs: Ready to Enjoy Tom Brady-Style Success in the Boardroom?

Wed, Jul 5, 2017 — Employ the Secrets of the New England Patriots’ Quarterback To Create Your Own Winning Game Plan Whether or not you like the NFL’s New England Patriots, they keep winning -- and always find themselves in playoff contention. So, what’s their secret? Is it better players? Probably not. They always seem to find new or no-name players who seem to outperform on game day, to everyone’s amazement. Is it better coaching or a better playbook? Maybe, but every NFL team has similar offensive and defensive playbooks.

Attention CEOs: What is the Real ROI on Social Media?

Wed, May 24, 2017 — Let’s travel to an alternate universe for a moment – one in which your corporate accounting is being handled by a cashier from 7-11; in which your IT is being entrusted to your neighbor’s grandfather, who once re-wired a lamp; and one in which your sales is being handled by a guy wearing a trench coat at the top of the subway steps.

LinkedIn Advertising: Does It Work?

Wed, Aug 28, 2013 — (WARNING: Marketing is Not Advertising – this post is simply on the topic of advertising – see last section below) We’ve all seen billboards on a highway that say, “Does Advertising Work? Just Did!” Are we supposed to believe that since we’ve read these words, their ads are effective? I suppose it depends on their objective. But if it’s such an effective medium, why are they using their ad space to promote…well, their ad space? Why aren’t more advertisers lined up to get their messages out along the highways?

Growth Insights for CEOs

Find New Markets and Shift Your Focus -- At Least Temporarily

Part 8 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

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CEOs: Ready to Enjoy Tom Brady-Style Success in the Boardroom?

Attention CEOs: What is the Real ROI on Social Media?

LinkedIn Advertising: Does It Work?

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