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What CEOs Should Look for in a B2B Manufacturing CMO: Part 2
In my previous post, we discussed the importance of hiring a CMO who understands the buying process. Someone who can identify the customer’s pain points and what they need to move forward at each stage of the buying process. Now, let’s consider the role of emotion in influencing the buyers’ decision and how that applies.
Appealing to Emotions
Although it’s easy to think otherwise, emotions play a role in both B2B and B2C marketing. And, yes, that even applies to industrial buyers! When industrial buyers won’t take a risk, that can be an emotional decision.
They don’t want to risk the consequences that come with a bad decision—being viewed poorly in their job, adding even more tasks to an already full workload, or even losing their job by going with the lesser-known alternative. After all, haven’t we all heard that “nobody ever got fired for choosing IBM?”
The Untapped Powerhouse: Why CEO Social Media Presence Matters
Fri, Jun 7, 2024 — In today's digital age, consumers and potential employees are increasingly turning to social media to understand the companies they interact with. This extends beyond just a catchy company bio and curated product photos. For private CEOs, social media offers a powerful, yet often underutilized platform to build brand awareness, establish thought leadership, and connect with your target audience on a deeper level.
Infographic: 5 Social Media Insights from My Viral LinkedIn Post with Over 120,000 Views
Tue, Jan 29, 2019 — How to Create Engaging Content and Gain More Followers When Visual Capitalist republished an updated visual of Jeff Bezos’ Empire on January 11th, I posted the following on LinkedIn: The Jeff Bezos Empire in One Giant Chart (Infographic). Within 2 days, the traffic went viral- achieving over 120,000 views in less than a week. Typically, a viral LinkedIn topic is one that exceeds 100,000 views beyond the normal life cycle of a post (2 days). Viral video content has a much higher bar for the number of views in a 3- to 7-day period. As a reference point, most of my LinkedIn posts get a few hundred views and a handful of likes or comments. For a summary of the 5 social media tips, see Infographic at the end of this article.
Attention CEOs: What is the Real ROI on Social Media?
Wed, May 24, 2017 — Let’s travel to an alternate universe for a moment – one in which your corporate accounting is being handled by a cashier from 7-11; in which your IT is being entrusted to your neighbor’s grandfather, who once re-wired a lamp; and one in which your sales is being handled by a guy wearing a trench coat at the top of the subway steps.