Growth Insights for CEOs

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.
Executive Takeaways
- Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
- More leads isn't better marketing. Better customers are.
- If sales and marketing are blaming each other, the CEO hasn't asked the right question.
- The real measure isn't what marketing produced. It's what it changed about the future economics of the business.
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