According to the latest trend forecast from ITR Economics, the US economy is demonstrating its resilience, markets are recovering and, even though supply disruption and many hiccups will likely continue, companies in most industries can now become more focused on growing vs simply surviving. CEOs have a range of choices depending on industry growth rate, cash flow and ability to ramp up the commercial engine:
These two scenarios have a key common denominator: to make sure that the company’s value proposition - what you offer, and why it’s better – is aligned with the market’s new reality and with customer expectations. Your offering and differentiation are key to success and could be the difference-maker in achieving either at or above market returns. You’ve been putting out fires, dealing with supply chain disruption and finding new ways to operate to keep your business afloat. It’s time to laser focus on ensuring that your differentiators line up with what matters most to the customer.
Please join me on May 18th at 11AM Eastern Time, along with my Sales Executive and CEO colleagues, for an informative session on sharpening your company’s Value Proposition. We will discuss the importance of making sure what you believe your differentiators are line up with your customers’ priorities as you seek to ramp up your business during the growth cycle ahead.