Executive Marketing Positions

  • Senior Vice President, Marketing, RealtyTrac
  • Vice President, Marketing, M-GO (Technicolor and DreamWorks Animation)
  • Vice President, Marketing, Napster (A Best Buy Company)
  • Vice President, Marketing, Move, Inc./Realtor.com
  • Vice President, Marketing, Sony Pictures Digital Networks
  • Vice President, Business Development, Lifetime Television
  • Director, Marketing Strategy, Home Box Office
  • Industry Experience: Entertainment, Consumer Products, Real Estate, Technology, E-commerce, Music, Fashion, Beauty, and Digital Media


Education

  • MBA, Marketing, Anderson School of Management, University of California at Los Angeles, CA
  • BS, Psychology, Tulane University, LA

Specialties

  • Brand architecture and product positioning
  • Creation of product positioning, market vision and messaging
  • New product development and introduction
  • Comprehensive market analysis and entry strategy
  • Sales funnel optimization
  • Integrated marketing planning to drive traffic and revenue, including: Traditional, digital and social media, content marketing, PR, consumer relationship management (CRM), retention programs, and web site optimization

How Rob Can Grow Your Business

  • Transform your business vision into a concrete strategy with defined action items, timelines and deliverables
  • Craft your product, pricing, competitive and go-to-market strategies
  • Construct a compelling brand message that clearly differentiates you from your competition
  • Offer seasoned perspective for new ideas, initiatives and challenges
  • Understand and improve your customers’ experience
  • Improve the demand generation processes to generate incremental leads
  • Create and implement comprehensive marketing plans
  • Provide thought leadership for executive and marketing teams
  • Develop your marketing staff

Success Stories

  • Crafted all facets of marketing and communication strategy as part of brand repositioning for B2B data licensor. Increased annual media value to $27 million (+38% YOY) and grew annual audience exposure to 152.4 million people (+28% YOY).
  • Established customer acquisition strategy including display and search strategies, cost-per-acquisition partnerships, mobile marketing, affiliate program and social acquisition programs for e-commerce start up that drove over 75% of new customers.
  • Launched the first web-based subscription platform for video streaming of day-and-date, full-length episodes of two daytime soap operas. Surpassed initial year customer goals by 10%.
  • Repositioned streaming music services’ value proposition and pricing strategy, increasing subscriber base 40%.
  • Formulated and executed promotions and partnerships to achieve revenue targets and traffic goals for six established business lines and new product initiatives for major real estate web portal. Surpassed customer goal by 19% using 80% of budget.
  • Developed digital strategy with senior movie studio executives to extend movie and television brands into new media platforms to generate incremental revenue.
  • Re-launched two basic cable networks, increasing distribution by over 50%.
  • Directed the planning and implementation of distribution, positioning and advertising strategies for the No. 1 premium cable channel. Implemented national, regional, and local promotional programs.

Rob Talbot Biography

Rob Talbot is a passionate senior business strategist with over 20 years experience in leading teams that deliver pragmatic and creative solutions which has resulted in revenue and profit growth for Fortune 500, mid-sized and growth companies in the entertainment, e-commerce, real estate and technology verticals. 

Rob thrives solving complex problems with thoughtful, enthusiastic teams through inventive business solutions - enabling companies to change their scale and efficiency while delighting and serving their customers. 

Before joining Chief Outsiders, Talbot served as Senior Vice President of Marketing at RealtyTrac, a real estate data and analytics provider, where he was responsible for designing and executing their B2B and B2C marketing and customer acquisition strategies.

Prior to this leadership role, Talbot served as VP Marketing for M-GO, a digital entertainment streaming service where he designed and implemented all customer acquisition programs.

Before M-GO, Talbot led Napster’s marketing team and was responsible for growing the global music service's subscription base by launching integrated marketing programs that consistently delivered aggressive growth and improved key business metrics. 

Talbot has also held senior management positions at Move, Inc. (realtor.com), Sony Pictures Digital Network, Lifetime Television and HBO. In these roles, he enabled these businesses to enjoy new growth through cohesive acquisition plans, new partnerships and brand-building efforts.

The Laguna Beach-based Talbot holds a bachelor’s degree in psychology from Tulane University and an MBA in marketing from UCLA's Anderson School of Management. He is always looking for a suggestion on his next book to read.