EHR Marketing Consultant




EHR Marketing Consultant | EMR Marketing Consultant


With the promise held by electronic health records (EHR) comes significant challenges. Issues like interoperability, data security and privacy concerns, and burgeoning competition require the expertise of senior leaders who can foster success. An EHR Marketing Consultant can be a key player in the EHR paradigm, bridging the gap between cutting-edge electronic health record (EHR) systems and the medical centers that rely on them. With expertise in digital marketing and social media, these consultants are instrumental in raising awareness about EHR solutions and their benefits. They provide consulting services that encompass the entire EHR lifecycle, from system selection and EHR implementation to data migration and legacy support. Whether it's assisting geriatric medical centers in adopting EHR systems or collaborating with EHR companies like Epic Consultants, these professionals ensure seamless integration and system performance. They excel in project management, data analysis, and data lifecycle management, all while maintaining strict HIPAA compliance. EHR Marketing Consultants are the guiding force behind optimizing workflows, enhancing care management, and offering staff augmentation solutions.

Whether you're marketing an EHR for small to midsize practices, or an EMR for larger healthcare systems, Chief Outsiders has the right executive-level expertise to help you grow your business; different types of consultants include:

EHR Marketing Consultant
EHR Sales Consultant
EHR Strategy Consultant
EHR Business Consultant


How to Select Your Fractional CMO

Step 1
Discovery Call

At your convenience, Chief Outsiders will set a time for you to share your unique challenges and opportunities for growth

Step 2
CMO Match

We help match your situation and requirements to one or more fractional CMOs, facilitating your selection to ensure you’ll get the right expertise plus a good cultural fit

Step 3
Statement of Work

We develop a customized statement of work to achieve the desired outcomes with agreed to timeframes and costs

Step 4
Quick Start

Your CMO gets started in days, working month to month, without a long-term commitment

EHR Sales Consultant | EMR Sales Consultants


An EHR company should hone in on hiring an EHR Sales Consultant for several critical reasons. First and foremost, these consultants bring a wealth of experience and expertise in sales, which is the lifeblood of any EHR organization. They specialize in managing sales representatives, both inside and outside sales teams, to drive software sales. This includes channel sales, where they strategically leverage partnerships and distribution channels to expand market reach.

EHR Sales Consultants excel in building high-performing contact centers, ensuring that outbound calls are not only effective but also tailored to the unique needs of potential clients. They work closely with account executives to penetrate regional markets and spearhead sales development efforts.

One of the key things that distinguishes EHR Sales Consultants is their ability to upsell additional capabilities, particularly on a SaaS platform. They know how to showcase the value of these added features to customers, driving revenue growth. Their expertise extends to managing sales teams, including sales managers and account directors, ensuring that enterprise accounts are handled with care.

Moreover, EHR Sales Consultants prioritize customer experience. They understand that it's not just about selling software; it's about providing solutions that meet the specific needs of healthcare providers.

For your company hiring an EHR Sales Consultant can be the key to help you  boost your sales effort, expand your customer base, and deliver a superior customer experience in a highly competitive market.


EHR Strategy Consultant | EMR Strategy Consultants


An EHR Strategy Consultant is the go-to player on a team of experts that can help you to guide your EHR enterprise. They are instrumental in helping healthcare organizations navigate the complex landscape of EHR implementation and optimization. These consultants possess deep expertise in EHR systems and electronic health records, coupled with a profound understanding of the intricacies of healthcare operations.

Their responsibilities encompass various critical aspects, from managing legacy support systems to harnessing enterprise data for informed decision-making. EHR Strategy Consultants are skilled project managers who oversee the entire EHR implementation process, ensuring that it aligns with regulatory compliance standards. They often collaborate with EPIC Consultants, leveraging their industry-specific knowledge to enhance EHR strategies.

To add value to their work, these consultants employ analytics and AI to develop and implement data-driven strategies that enhance operational efficiency and patient experience management. Their role goes beyond mere advisory; they are your catalyst for strategy execution, driving innovation and excellence in EHR systems within the life sciences and healthcare sectors.


EHR Business Consultant | EMR Business Consultants


Your EHR business strategies can earn a boost by adding the expertise of an EHR Business Consultant. They bring a wealth of expertise in electronic health records (EHR) systems, making them indispensable in navigating the complex landscape of healthcare technology. They provide consulting services that encompass a wide spectrum of critical areas, from EHR implementation to legacy support, ensuring that your organization's EHR system performs optimally.

One of an EHR business consultant’s primary roles is to enhance the system's performance and reliability while prioritizing cyber security to protect sensitive patient data. They excel in ensuring HIPAA compliance and quality reporting, mitigating the risk of regulatory issues. EHR Business Consultants are instrumental in disaster recovery planning, safeguarding critical patient information during unforeseen events.

Their expertise with EHR platforms allows them to streamline billing and coding processes, optimizing revenue generation. Expect them to work closely with nurse practitioners, physicians, and nurses to configure the system to meet the specific needs of healthcare providers, ultimately improving patient care.


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EHR CMO | EHR Chief Marketing Officer | EMR CMO


When your EHR business needs a marketing boost, an experienced EHR CMO  (Chief Marketing Officer, not Chief Medical Officer) is just the ticket when funding and revenue generation are at stake. Their role extends beyond traditional marketing; they are the architects of a strategic vision that ensures the company's financial success. This includes understanding the intricacies of funding sources and insurance reimbursement, effectively communicating the value proposition of the EHR system to healthcare providers, and forging partnerships with billing companies to optimize revenue streams.

An experienced EHR CMO can help you improve care delivery through patient engagement strategies, often leveraging telemedicine and global automation solutions. They understand the importance of efficient patient collections and managed billing, streamlining processes that not only benefit doctors and billers but also enhance the patient experience. Leveraging analytics and with an eye on emerging technologies ranging from Robotic Process Automation (RPA) to Generative AI, they can identify opportunities for growth, cost reduction, and operational efficiency.


EHR Marketing Consultant FAQs

Question: What is an EHR marketing consultant?

Answer: An EHR marketing consultant is a professional with expertise in electronic health records (EHR) systems who specializes in crafting and executing marketing strategies for EHR companies, helping them reach their target audience effectively.

Question: What should I expect from an EHR marketing consultant?

Answer: You should expect an EHR marketing consultant to provide comprehensive marketing strategies tailored to the healthcare industry, including digital marketing, content creation, and social media management, with a focus on promoting EHR systems and their benefits.

Question: How does a EHR marketing consultant work? 

Answer: An EHR marketing consultant collaborates with EHR companies to understand their unique offerings and target audience. They then develop marketing plans, create engaging content, and implement digital marketing campaigns to increase brand visibility and attract potential clients in the healthcare sector.

Question: Why do I need an EHR marketing consultant? 

Answer: You need an EHR marketing consultant to leverage their industry-specific expertise and marketing skills to effectively promote your EHR products, expand your client base, and stay competitive in the healthcare technology market.

Question: How do I find a good EHR marketing consultant?

Answer: To find a reliable EHR marketing consultant, look for professionals with a track record of success in healthcare marketing, check their references, and assess their knowledge of EHR systems. Collaborating with specialized marketing agencies or seeking recommendations from industry peers can also be beneficial.

Question: How long does it take to become a marketing consultant? 

Answer: Becoming a marketing consultant typically requires several years of experience in marketing roles, often ranging from 5 to 10 years, depending on the specialization. Gaining expertise in a specific field, such as healthcare, may require additional time.

Question: How much should I pay an EHR marketing consultant?

Answer: The fees for an EHR marketing consultant can vary widely based on their experience, scope of work, and the complexity of your marketing needs. Rates may range from hourly fees to monthly retainers, with costs often aligning with the consultant's expertise and the scale of the marketing project. It's essential to discuss pricing details and expectations upfront when hiring a consultant.


30 Day Money Back Guarantee


While we are confident that we will add value quickly and that you will be happy with your decision to engage Chief Outsiders, we recognize this is a significant investment and not without risk.  Considering today’s uncertain and quickly changing business environment we offer you this Money Back Guarantee:

If at 30 days into the engagement you are not satisfied with the trajectory of the work that we are doing with your company, we will refund your engagement fees and stop any future billing. Travel or other out of pocket expenses including outside agency fees are not refundable.


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