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Pete Hayes
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Strategic Healthcare and Publishing Executive to Drive Growth for Chief Outsiders Clients
With a consistent record of transforming complex companies, Janell Pittman to drive growth and meaningful change for clients as a Chief Outsiders fractional CMO.
Recent Posts

Ad Age: 5 Marketing Job and Hiring Trends to Know Right Now
4.4.2024 — CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote from within. Read the Article here.

CEOWorld Magazine: More CMOs Being Called to Power Growth, Drive Near-Sales
3.21.2023 — The challenging year ahead will provide CEO-endorsed CMOs with the opportunities to not only grow their own companies’ balance sheets but also to prove the strength of the new programs of digital and AI-powered marketing campaigns. Read the full article here.

Young Upstarts: Companies Must Focus On Growth, Not Recession
10.10.2022 — In today’s turbulent economy, the average consumer and CEOs are more likely to react to news headlines and stock market trends than market insights. As a result, corporate decision-makers might completely abandon a core strategy or delay critical execution tactics based on a sick feeling in the gut. Read the Article here.
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YFS Magazine: What Every CEO Should Know About Talent-as-a-Service
10.20.2021 — The pandemic has accelerated the emergence of Talent-as-a-Service. With diligent vetting businesses and freelancers can win big in the growing gig economy. Read the Article here.

1to1 Media: Survey: 67% of CEOs Expect to Hit Original 2020 Growth Targets
8.10.2020 — Pete Hayes, CMO and principal at Chief Outsiders, shared insights from a recent survey his company conducted with more than 170 chief executives from mid-market companies across retail, technology, construction, healthcare and others on where they expect their businesses to be 6 months from now.

CMS Wire: What's the CMO's Playbook for Working With Reduced Headcount?
7.24.2020 — What's the CMO's Playbook for Working With Reduced Headcount?

1851: How Business Leaders Should Guide Recovery Right Now
5.20.2020 — There’s still no end date in sight for the COVID-19 crisis, and leaders to implement long-term plans for recovery.

Rental Management Magazine: How to Avoid Random Acts of Recovery
5.14.2020 — When we begin to see a turn in the coronavirus (COVID-19) pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery.

American Marketer: 12-step pre-recovery checklist for CEOs
4.16.2020 — When we begin to see a turn in the COVID-19 pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery.