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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
Internet Pawn Taps Pete Hayes as Chief Marketing Officer
5.12.2010 — CENTENNIAL, CO – May 12, 2010 – Internet Pawn, Inc., the first dedicated online pawnbroker in the United States, today announced the appointment of Pete Hayes as Chief Marketing Officer (CMO). Pete Hayes brings over 25 years of experience in Internet marketing and brand management. Pete has founded and led interactive agencies, marketing firms in addition to his executive global marketing and brand management roles at Fortune 500 companies including IBM and AMD.
Marketing Executive Susan Morgan Joins Spring Medical Systems
4.19.2010 — HOUSTON, TX – April 19, 2010 – Today, Spring Medical Systems announced the addition of Susan Morgan as Chief Marketer to drive marketing efforts of this leading electronic health records (EHR) software solutions company. “With the advent of billions of dollars funded through ARRA (American Recovery and Reinvestment Act) for direct incentives to physicians and hospitals, we believe that 2010 will include aggressive implementations of new health information technology to transform the healthcare industry,” said Jack Smyth, CEO and President. “We felt that the addition of Susan’s consistent success in areas such as product marketing and technology startups would aid our continuing growth. Throughout her entire career, she has shown the leadership and team building skills that are in line with our goal of accelerating our growth. Susan, with the additional support of her peer CMOs at Chief Outsiders, will no doubt be an incredible asset to our team.”
Chief Outsiders Names Newest CMO, Technology & Telecom Marketer Rex Bull
1.28.2010 — AUSTIN, TX – January 28, 2010 – Chief Outsiders, founders Kirk Brand Coburn and Art Saxby are pleased to announce their newest Chief Marketing Outsider, Rex Bull. A company dedicated to outsourcing CMOs as executive level, part-time additions to the CEO's staff, Chief Outsiders lowers the risk and cost for CEOs to have C-Level marketing leadership assist in measurable business growth. With the addition of Rex Bull, Chief Outsiders is now a complete team of C-Level marketers available to offer expertise in all industries including energy services, technology start-ups, franchise retail, manufacturing, financial services, and more.
Chief Outsiders to Collaborate With Doug Tatum and 4M Navigator Service
11.19.2009 — CHIEF OUTSIDERS FIRST AND ONLY MARKETERS TO COLLABORATE WITH DOUG TATUM AND 4M NAVIGATOR SERVICES
Chief Outsiders Signs New Clients, Rack Space and Rogers Moore Engineers, LLC.
9.22.2009 — CHIEF OUTSIDERS – THE NEW AND IMPROVED CMO AUSTIN, TX – September 22, 2009 –Chief Outsiders (www.chiefoutsiders.com), a company committed to outsourcing executive level Chief Marketing Officers, today announced the signing of its newest clients, Rackspace, the world’s leader in business email hosting and Rogers Moore Engineers, LLC, a structural engineering company. While ranked number one in market share in the hosted email business, Rackspace Email & Apps division has identified a need to evaluate the division’s future direction. Chief Outsiders will assist management in defining and understanding the marketing department’s strengths and then oversee the implementation of a strategic growth plan. “Our partnership with Rackspace is extremely significant to Chief Outsiders," said Kirk Brand Coburn, co-founder of Chief Outsiders. "We are working with a highly respected and growing hosting company to assist in maximizing their strengths while creating and executing a sustainable plan to outgrow competition in a measurable way. Chief Outsiders is committed to driving real business results and a relationship with this caliber of company is an exciting challenge." Rogers Moore Engineers, LLC began a relationship with Chief Outsiders in order to take a proactive role in determining how potential clients perceive their company and then design a program to drive regular interaction with their targeted clients. Chief Outsiders has become a part-time addition to the executive staff with a focus on articulating core customer needs and developing a marketing strategy to take the company to the next level. "We have developed a relationship with Chief Outsiders to help us start actively marketing and positioning ourselves" said Matt Henderson, Vice President, Rogers Moore Engineers, LLC. “Chief Outsiders has a professional, business-minded approach. They are helping us understand how marketing can become part of our ongoing interaction with our clients." About Chief Outsiders Chief Outsiders believes that a company’s CEO is the #1 marketing executive. By outsourcing executive level CMOs, Chief Outsiders comes in as a marketing #2, an ongoing, part-time addition to the CEO’s staff to translate the company’s vision and value proposition into an insightful, actionable, and measurable plan that delivers results. Chief Outsiders lowers the risk of hiring a full-time, senior level CMO by offering a part-time outside executive, basing compensation on delivering measurable business results and holding ongoing reviews of client engagements with peer Chief Marketing Outsiders. A company driven by a culture, Chief Outsiders is backed by a strong system of core values. In order to serve clients the best way possible, Chief Outsiders is committed to hiring only the best CMOs who fit into the company’s vision. For more information, please visit www.chiefoutsiders.com. Contact: Harper Scott (512) 663-4243 harper@chiefoutsiders.com
CHIEF OUTSIDERS – THE NEW AND IMPROVED CMO
7.22.2009 — Innovative consulting firm provides a new way for companies to benefit from a Chief Marketing Officer AUSTIN, TX – July 22, 2009 – Today, founders Kirk Brand Coburn and Art Saxby announced their new venture, Chief Outsiders – a company committed to redefining the traditional role of the Chief Marketing Officer (CMO).