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Consumer Marketing Executive Joins Chief Outsiders to Drive Client Revenue Growth and Deliver Successful Exits
With 20 years of P&L leadership, Nando Zucchi partners with CEOs to build brands that win in the market and drive measurable financial results as a fractional CMO.
THE NEW MARKETING MODEL; COMPANIES LOOK TO FRACTIONAL MARKETING OFFICERS TO DRIVE BUSINESS GROWTH
5.31.2011 — ‘Chief Outsiders’ Fractional CMO Firm Expands to Atlanta with Focus on Mid-Sized Businesses Atlanta, GA – May 31, 2011 – Marketing drives business growth, and today’s companies are looking to “fractional’ marketing officers as a cost-effective way to deliver increased profits. Chief Outsiders, a company that provides top-level Chief Marketing Officers to businesses on just such a fractional basis, expanded to Atlanta this month. With a focus on helping mid-sized companies in Atlanta grow, the company has added three locally-based senior marketing executives. Many mid-sized companies view marketing solely as a promotional function, while larger companies deploy a more strategic and holistic approach. Senior level marketing execs can add great value: When experienced CMOs from larger organizations engage with mid-sized companies, even on a fractional basis, greater growth opportunities are discovered through an evaluation of the business, its customers, pricing, distribution strategies and potential new markets. New levels of accountability for marketing investments are established, providing for greater confidence and repeatability. Taking responsibility for cross-company communications and strategy alignment is a powerful contribution that experienced marketing executives make in the companies they serve.
CHIEF OUTSIDERS AMONG SPONSORS OF B2B CFO 2011 NATIONAL PARTNERS MEETING
4.26.2011 — San Antonio, TX – April 26 – This week, B2B CFO partners from across the U.S. will gather here in San Antonio for their annual Partners National Conference April 29-30. Chief Outsiders, which provides part-time chief marketing officers (CMOs) to growth and mid-sized companies, is a first-time sponsor of this annual two-day event. “B2B CFO is the largest CFO firm focusing on companies with sales up to $75 million. Their offering and business model aligns perfectly with our strategy of helping CEOs of growth and mid-sized businesses with their marketing strategy and implementation,” said Art Saxby, founder and principal of Chief Outsiders. “Their clients already understand the benefits of part-time C-level executives on the CEO’s staff. And their reputation in the marketplace is stellar.”
Chief Outsiders Fractional CMO Firm Expands from Florida to NY
12.15.2010 — Three executives added to meet growth- and mid-sized business’ demand HOUSTON, TX: December 15, 2010 – Chief Outsiders, a Houston-based company that provides executive-level Chief Marketing Officers (CMOs) to businesses on a fractional basis, has expanded from Florida to New York to meet market demand of growth and mid-sized companies. Joseph P. Grace, Robert J. Donaldson and Robert G. Derr, senior marketing executives and business growth leaders in the areas of health information and products, technology, analytical instrumentation, software and financial services, have joined the Chief Outsiders team.
High-level consulting help at midsize firms. The Houston Chronicle
10.16.2010 — By SANDRA BRETTING HOUSTON CHRONICLE Oct. 16, 2010, 7:39PM
New CMOs Recruited by Chief Outsiders to Meet Growing Demand
9.14.2010 — Executive Marketing Expertise Added in Information Technology, Financial and Consumer Services
Chief Outsiders Growing with New Clients
8.10.2010 — More Part Time CMOs Placed in Growing Companies for Strategic and Operational Support
Internet Pawn Taps Pete Hayes as Chief Marketing Officer
5.12.2010 — CENTENNIAL, CO – May 12, 2010 – Internet Pawn, Inc., the first dedicated online pawnbroker in the United States, today announced the appointment of Pete Hayes as Chief Marketing Officer (CMO). Pete Hayes brings over 25 years of experience in Internet marketing and brand management. Pete has founded and led interactive agencies, marketing firms in addition to his executive global marketing and brand management roles at Fortune 500 companies including IBM and AMD.
Marketing Executive Susan Morgan Joins Spring Medical Systems
4.19.2010 — HOUSTON, TX – April 19, 2010 – Today, Spring Medical Systems announced the addition of Susan Morgan as Chief Marketer to drive marketing efforts of this leading electronic health records (EHR) software solutions company. “With the advent of billions of dollars funded through ARRA (American Recovery and Reinvestment Act) for direct incentives to physicians and hospitals, we believe that 2010 will include aggressive implementations of new health information technology to transform the healthcare industry,” said Jack Smyth, CEO and President. “We felt that the addition of Susan’s consistent success in areas such as product marketing and technology startups would aid our continuing growth. Throughout her entire career, she has shown the leadership and team building skills that are in line with our goal of accelerating our growth. Susan, with the additional support of her peer CMOs at Chief Outsiders, will no doubt be an incredible asset to our team.”
Chief Outsiders Names Newest CMO, Technology & Telecom Marketer Rex Bull
1.28.2010 — AUSTIN, TX – January 28, 2010 – Chief Outsiders, founders Kirk Brand Coburn and Art Saxby are pleased to announce their newest Chief Marketing Outsider, Rex Bull. A company dedicated to outsourcing CMOs as executive level, part-time additions to the CEO's staff, Chief Outsiders lowers the risk and cost for CEOs to have C-Level marketing leadership assist in measurable business growth. With the addition of Rex Bull, Chief Outsiders is now a complete team of C-Level marketers available to offer expertise in all industries including energy services, technology start-ups, franchise retail, manufacturing, financial services, and more.