‘Chief Outsiders’ Fractional CMO Firm Expands to Atlanta with Focus on Mid-Sized Businesses
Atlanta, GA – May 31, 2011 – Marketing drives business growth, and today’s companies are looking to “fractional’ marketing officers as a cost-effective way to deliver increased profits. Chief Outsiders, a company that provides top-level Chief Marketing Officers to businesses on just such a fractional basis, expanded to Atlanta this month. With a focus on helping mid-sized companies in Atlanta grow, the company has added three locally-based senior marketing executives.
Many mid-sized companies view marketing solely as a promotional function, while larger companies deploy a more strategic and holistic approach. Senior level marketing execs can add great value:
Chief Outsiders’ research (conducted Feb 2011) shows:
As demand for part-time marketing executives continues to rise, Chief Outsiders has created a powerful national network of C-level marketers who are available for short and long-term assignments. The company will articulate the growth vision of the CEO into a go-to-market strategy by engaging a systematic methodology to enhance performance and identify/execute growth opportunities.
Why Engage A Fractional CMO?
The three Atlanta executives are Robert J. Donaldson, Ian D. Oxman and William (Bill) L. Schermerhorn. These senior marketing executives are business growth leaders in the areas of medical products, technology, analytical instrumentation, financial services and consumer products.
Atlanta’s reputation as a center for startup and growth companies made the expansion here a logical step. The presence of many technology, healthcare and consumer product focused companies fits with the expertise Chief Outsiders can bring to bear.
"As Chief Outsiders CMOs, these senior marketing executives will join C-staffs of mid-sized companies to grow their businesses, overseeing their marketing, strategy, and implementation on a part-time basis,” said Chief Outsiders Principal and Founder Art Saxby. “We’re finding that CEOs are attracted to this model, especially in today’s jobless recovery, largely because our fees are tied directly to business results.”
About Chief Outsiders
Since its founding in July 2009, Chief Outsiders has grown to include regional operations in Houston, Austin, Dallas, Nashville, Atlanta, New York and Jacksonville. For more information, please visit www.chiefoutsiders.com.
Contact Chief Outsiders Atlanta:
Robert J. Donaldson, RDonaldson@chiefoutsiders.com
Ian D. Oxman, IOxman@ChiefOutsiders.com
William (Bill) L. Schermerhorn, WSchermerhorn@ChiefOutsiders.com