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Consumer Marketing Executive Joins Chief Outsiders to Drive Client Revenue Growth and Deliver Successful Exits
With 20 years of P&L leadership, Nando Zucchi partners with CEOs to build brands that win in the market and drive measurable financial results as a fractional CMO.
Young CEOs Getting Message: Outsourcing
1.29.2013 — By Barbara Fowler, Chief Outsiders, LLC (As featured on Under 30 CEO). This week “Under30CEO” the leading media property for entrepreneurs features Barbara Fowler, Managing Director at Chief Outsiders. She provides an outsiders perspective for developing a healthy relationship between sales and marketing as well as a perspective on the role and benefits of executive outsourcing. Under30CEO is inspiring the world’s next generation of business leaders by featuring direct interviews with the most successful young people on the planet, profiles twenty-something startups, provides advice from those who have done it before, and publishes cutting edge news for the young entrepreneur. Find Marketing Success through Outsourcing A healthy relationship between sales and marketing is key to the success of a business, particularly in small- to medium-sized companies. Marketing efforts will develop and nurture leads, and the sales staff will carry the interested customer to the end of the buying process. With each Google search, consumers are looking for the items they want before ever approaching a sales person, making marketing even more crucial in differentiating your company from the other 112,600,000 competitors and search results. With that in mind, filling the chief marketing officer (CMO) position in your company can be critical to the business’ success or failure. Thought it may initially seem frightening to extend such a key opening to someone from outside the company family, outsourcing a CMO can provide your company with a qualified and results-driven marketing director who can set up the processes, strategies, and goals to take your company to the next level. The Role of a CMO As head of marketing, the CMO has many roles to fill that can affect the success of the business. Drive revenue by delivering qualified leads to the sales organization through data-driven marketing efforts. Ensure excellent brand experience for prospective customers — this includes customer experiences with web content, payment, and service. Test assumptions using CRM and other data-driven research. Act as the right hand of the CEO and work closely with IT, operations, and other support areas within the company. When a CMO fulfills each of these roles, it allows marketing and sales to work together to solve issues, rather than assigning blame, and it helps the CEO and company’s vision for business success come to fruition. From the Outside In Looking at the above list of a CMO’s roles, it may still seem that outsourcing your next CMO is not necessary. You may think that someone who is already on staff could fill those roles just as easily. But the outsourced CMO possesses a set of qualities that cannot be found within your company walls. The outsourced CMO is: An Outsider. People within the same company have a tendency to think alike or become wed to an idea because they are so invested in the organization. They understand how things are done and are comfortable that it works. An outsourced CMO will have an outside view of your processes, procedures, and staff. They can interview other executives without any preconceived notions or biases, review current marketing and sales projects from the view of a customer, and will use this information to survey customers to develop fresh insights on company marketing tactics. Experienced. Outsourced CMOs have experienced challenges in a variety of different industries, stay current on best practices and trends in the marketing industry, and bring a different type of skill set that doesn’t currently exist within your company. They also will have connections with other industry professionals to get the talent and information your company needs to execute on marketing strategies. A Leader. Businesses going through a transition period (growing at an unprecedented rate, have lost a key member of the executive team, or are repositioning their brand) will experience conflicts or confusion from management and the staff. An outsider can help to keep a pulse on rising issues and work to transition the company into a more stable environment, since they won’t have formed alliance or relationships with the staff. An outsourced CMO has dealt with different types of company culture and management styles over their career, so their insights into what works and what doesn’t will be an invaluable asset. If your business has been sluggish, the management team has been clashing, or your business is in transition, bringing in some new blood may be the jumpstart your company needs. Outsourcing is not always the obvious solution, and the idea of bringing in someone with new ideas and different methods can be intimidating. However, the fresh insights, unbiased point of view, and varied experience of an outsourced CMO can revitalize your business and challenge your team to produce truly original work. Barbara Fowler, Managing Director at Chief Outsiders, a provider of part-time marketing executives to help mid-sized businesses. Fowlers specialties lie in sales and marketing synchronization, global business strategies and family business turnaround techniques. A frequent speaker and writer on topics such as leadership, cultural diversity and developing an environment of success, she has effectively led culturally diverse organizations and written and implemented training programs for CMOs worldwide. View original article at Under 30 CEO. Media Contact: Pete Hayes 512-923-6512
Chief Outsiders Adds Marketing Muscle to the Northeast
7.7.2012 — Technology and business marketing executive Slade Kobran joins Chief Outsiders’ strategic marketing consultants; brings marketing expertise to businesses in New York and New Jersey NEW YORK, NY – July 12, 2012 — Businesses in the New York Metro area are gaining access to new and significant support in their quest for growth as New Jersey-based strategic marketing consultant Slade Kobran joins Chief Outsiders. Chief Outsiders is one of the nation’s fastest growing and most innovative marketing strategy consulting firms, focused on implementing market based growth plans for midsize companies through fractional, or part-time marketing executives. As a Chief Outsider, Mr. Kobran will assist growth-oriented businesses as a fractional CMO (Chief Marketing Officer).
Chief Outsiders Continues Northeast Expansion
5.30.2012 — Marketing Executive, M.J. Jolda, Joins Chief Outsiders and Brings Global Fortune 100 Expertise to the New York Metro Area's Growing Businesses HOUSTON, TX – May 30, 2012 - Businesses in the New York Metro area are gaining a new resource as Northern New Jersey brand positioning expert and proven marketing executive M.J. Jolda joins the ranks of Chief Outsiders. Chief Outsiders is one of the nation’s most innovative marketing strategy consulting firms, focused on implementing market based growth plans for mid-size companies through fractional, or part-time marketing executives. As a Chief Outsider, Ms. Jolda will assist growth-oriented businesses as a fractional Chief Marketing Officer.
CEO Study Reveals Key Insights
5.22.2012 — Conducted in conjunction with The University of Texas, McCombs School of Business, new Chief Outsiders study uncovers key insights between market-driven and operations-driven businesses HOUSTON, TX – May 22, 2012 - In a new study dedicated to uncovering growth drivers of mid-size companies, Chief Outsiders, one of the nation’s most innovative marketing consulting firms, in conjunction with The University of Texas, McCombs School of Business solicited insights from nearly 200 mid-market CEOs from 27 industries.
Register Tapes Unlimited Taps Chief Outsiders for Expansion to New Vertical Markets
1.30.2012 — Chief Outsider Clay Spitz Heads Market Expansion Strategy for the Redesigned Classic RTUI Register Tape Houston,TX – January 30, 2012 - With a new spin on a tried and true product, Register Tapes Unlimited, L.P, (RTUI), the #1 manufacturer and converter of offset printed register receipt tape in North America, selected Chief Outsider’s Houston based Clay Spitz to serve as fractional Chief Marketing Officer. In his new partnership with RTUI, Mr. Spitz is currently developing and will soon lead implementation of a go-to-market plan to position the redesigned product for the large retail and Quick Service Restaurants (QSR) market.
CEOs of Mid-Market Companies Sought for Growth Study
9.19.2011 — Chief Outsiders and the McCombs School of Business at The University of Texas at Austin Team Up to Find What Drives Business Growth "Even in challenging economic environments, there are companies that consistently grow faster than their peers," said Art Saxby, founder of Chief Outsiders. "With the help of this survey, we will pinpoint the growth cycles and improve our understanding of what drives them."
New Kind of Strategic Marketing Firm at Vistage Atlanta All-City Event
8.31.2011 — Chief Outsiders exclusive Platinum Sponsor role demonstrates Vistage commitment Houston, Texas - August 31, 2011 – This week, more than 300 chief executive officers and business owners from Georgia and Tennessee gathered at the Westin Buckhead Hotel in Atlanta, Georgia for Atlanta’s annual Vistage All-City Event.
Chief Outsiders Expands Into New York City And The Tri-State Area
7.7.2011 — Chief Outsiders "Fractional CMO" Concept Connects Tri-State's Mid-Size Businesses with Nation's Top Marketing Masterminds Houston, Texas – July 7, 2011 – A new marketing approach is taking a bite out of the Big Apple this summer as Chief Outsiders expands its "Fractional CMO" concept into the greater New York City metropolitan area and satellite towns in the Tri-State region.
Chief Outsiders Join the Vistage Group at All-City Event
6.14.2011 — Chief Outsiders’ Proven “Fractional Chief Marketing Officer” Concept Resonates with Vistage Members Houston, Texas - June 13, 2011 - More than 100 chief executive officers and business owners from central Texas will be gathering at the Renaissance Austin Hotel in Austin, Texas on June 14th for Austin’s annual Vistage All-City Event.