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News & Press Releases
Featured Post
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Security Industry Sales Leader to Drive Global Revenue Growth for Chief Outsiders PE Clients
Ray Healy, a dynamic and competitive sales leader, joins Chief Outsiders to scale enterprise security, premium CPG, and transportation solutions companies as a fractional CSO.
Register Tapes Unlimited Taps Chief Outsiders for Expansion to New Vertical Markets
1.30.2012 — Chief Outsider Clay Spitz Heads Market Expansion Strategy for the Redesigned Classic RTUI Register Tape Houston,TX – January 30, 2012 - With a new spin on a tried and true product, Register Tapes Unlimited, L.P, (RTUI), the #1 manufacturer and converter of offset printed register receipt tape in North America, selected Chief Outsider’s Houston based Clay Spitz to serve as fractional Chief Marketing Officer. In his new partnership with RTUI, Mr. Spitz is currently developing and will soon lead implementation of a go-to-market plan to position the redesigned product for the large retail and Quick Service Restaurants (QSR) market.
CEOs of Mid-Market Companies Sought for Growth Study
9.19.2011 — Chief Outsiders and the McCombs School of Business at The University of Texas at Austin Team Up to Find What Drives Business Growth "Even in challenging economic environments, there are companies that consistently grow faster than their peers," said Art Saxby, founder of Chief Outsiders. "With the help of this survey, we will pinpoint the growth cycles and improve our understanding of what drives them."
New Kind of Strategic Marketing Firm at Vistage Atlanta All-City Event
8.31.2011 — Chief Outsiders exclusive Platinum Sponsor role demonstrates Vistage commitment Houston, Texas - August 31, 2011 – This week, more than 300 chief executive officers and business owners from Georgia and Tennessee gathered at the Westin Buckhead Hotel in Atlanta, Georgia for Atlanta’s annual Vistage All-City Event.
Chief Outsiders Expands Into New York City And The Tri-State Area
7.7.2011 — Chief Outsiders "Fractional CMO" Concept Connects Tri-State's Mid-Size Businesses with Nation's Top Marketing Masterminds Houston, Texas – July 7, 2011 – A new marketing approach is taking a bite out of the Big Apple this summer as Chief Outsiders expands its "Fractional CMO" concept into the greater New York City metropolitan area and satellite towns in the Tri-State region.
Chief Outsiders Join the Vistage Group at All-City Event
6.14.2011 — Chief Outsiders’ Proven “Fractional Chief Marketing Officer” Concept Resonates with Vistage Members Houston, Texas - June 13, 2011 - More than 100 chief executive officers and business owners from central Texas will be gathering at the Renaissance Austin Hotel in Austin, Texas on June 14th for Austin’s annual Vistage All-City Event.
Chief Outsiders Annual Survey: Differentiating from Copetition Tops List of Business Owner's Concern
6.8.2011 — Sporadic market research and lack of separate sales and marketing leadership found as key challenges
THE NEW MARKETING MODEL; COMPANIES LOOK TO FRACTIONAL MARKETING OFFICERS TO DRIVE BUSINESS GROWTH
5.31.2011 — ‘Chief Outsiders’ Fractional CMO Firm Expands to Atlanta with Focus on Mid-Sized Businesses Atlanta, GA – May 31, 2011 – Marketing drives business growth, and today’s companies are looking to “fractional’ marketing officers as a cost-effective way to deliver increased profits. Chief Outsiders, a company that provides top-level Chief Marketing Officers to businesses on just such a fractional basis, expanded to Atlanta this month. With a focus on helping mid-sized companies in Atlanta grow, the company has added three locally-based senior marketing executives. Many mid-sized companies view marketing solely as a promotional function, while larger companies deploy a more strategic and holistic approach. Senior level marketing execs can add great value: When experienced CMOs from larger organizations engage with mid-sized companies, even on a fractional basis, greater growth opportunities are discovered through an evaluation of the business, its customers, pricing, distribution strategies and potential new markets. New levels of accountability for marketing investments are established, providing for greater confidence and repeatability. Taking responsibility for cross-company communications and strategy alignment is a powerful contribution that experienced marketing executives make in the companies they serve.
CHIEF OUTSIDERS AMONG SPONSORS OF B2B CFO 2011 NATIONAL PARTNERS MEETING
4.26.2011 — San Antonio, TX – April 26 – This week, B2B CFO partners from across the U.S. will gather here in San Antonio for their annual Partners National Conference April 29-30. Chief Outsiders, which provides part-time chief marketing officers (CMOs) to growth and mid-sized companies, is a first-time sponsor of this annual two-day event. “B2B CFO is the largest CFO firm focusing on companies with sales up to $75 million. Their offering and business model aligns perfectly with our strategy of helping CEOs of growth and mid-sized businesses with their marketing strategy and implementation,” said Art Saxby, founder and principal of Chief Outsiders. “Their clients already understand the benefits of part-time C-level executives on the CEO’s staff. And their reputation in the marketplace is stellar.”
Chief Outsiders Fractional CMO Firm Expands from Florida to NY
12.15.2010 — Three executives added to meet growth- and mid-sized business’ demand HOUSTON, TX: December 15, 2010 – Chief Outsiders, a Houston-based company that provides executive-level Chief Marketing Officers (CMOs) to businesses on a fractional basis, has expanded from Florida to New York to meet market demand of growth and mid-sized companies. Joseph P. Grace, Robert J. Donaldson and Robert G. Derr, senior marketing executives and business growth leaders in the areas of health information and products, technology, analytical instrumentation, software and financial services, have joined the Chief Outsiders team.