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News & Press Releases
Featured Post
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Chief Outsiders Names Dawn Werry President
Leadership move supports the firm's expansion from fractional CMO pioneer to fully integrated growth system
Chief Outsiders Adds Marketing Muscle to the Northeast
7.7.2012 — Technology and business marketing executive Slade Kobran joins Chief Outsiders’ strategic marketing consultants; brings marketing expertise to businesses in New York and New Jersey NEW YORK, NY – July 12, 2012 — Businesses in the New York Metro area are gaining access to new and significant support in their quest for growth as New Jersey-based strategic marketing consultant Slade Kobran joins Chief Outsiders. Chief Outsiders is one of the nation’s fastest growing and most innovative marketing strategy consulting firms, focused on implementing market based growth plans for midsize companies through fractional, or part-time marketing executives. As a Chief Outsider, Mr. Kobran will assist growth-oriented businesses as a fractional CMO (Chief Marketing Officer).
Chief Outsiders Continues Northeast Expansion
5.30.2012 — Marketing Executive, M.J. Jolda, Joins Chief Outsiders and Brings Global Fortune 100 Expertise to the New York Metro Area's Growing Businesses HOUSTON, TX – May 30, 2012 - Businesses in the New York Metro area are gaining a new resource as Northern New Jersey brand positioning expert and proven marketing executive M.J. Jolda joins the ranks of Chief Outsiders. Chief Outsiders is one of the nation’s most innovative marketing strategy consulting firms, focused on implementing market based growth plans for mid-size companies through fractional, or part-time marketing executives. As a Chief Outsider, Ms. Jolda will assist growth-oriented businesses as a fractional Chief Marketing Officer.
CEO Study Reveals Key Insights
5.22.2012 — Conducted in conjunction with The University of Texas, McCombs School of Business, new Chief Outsiders study uncovers key insights between market-driven and operations-driven businesses HOUSTON, TX – May 22, 2012 - In a new study dedicated to uncovering growth drivers of mid-size companies, Chief Outsiders, one of the nation’s most innovative marketing consulting firms, in conjunction with The University of Texas, McCombs School of Business solicited insights from nearly 200 mid-market CEOs from 27 industries.
Register Tapes Unlimited Taps Chief Outsiders for Expansion to New Vertical Markets
1.30.2012 — Chief Outsider Clay Spitz Heads Market Expansion Strategy for the Redesigned Classic RTUI Register Tape Houston,TX – January 30, 2012 - With a new spin on a tried and true product, Register Tapes Unlimited, L.P, (RTUI), the #1 manufacturer and converter of offset printed register receipt tape in North America, selected Chief Outsider’s Houston based Clay Spitz to serve as fractional Chief Marketing Officer. In his new partnership with RTUI, Mr. Spitz is currently developing and will soon lead implementation of a go-to-market plan to position the redesigned product for the large retail and Quick Service Restaurants (QSR) market.
CEOs of Mid-Market Companies Sought for Growth Study
9.19.2011 — Chief Outsiders and the McCombs School of Business at The University of Texas at Austin Team Up to Find What Drives Business Growth "Even in challenging economic environments, there are companies that consistently grow faster than their peers," said Art Saxby, founder of Chief Outsiders. "With the help of this survey, we will pinpoint the growth cycles and improve our understanding of what drives them."
New Kind of Strategic Marketing Firm at Vistage Atlanta All-City Event
8.31.2011 — Chief Outsiders exclusive Platinum Sponsor role demonstrates Vistage commitment Houston, Texas - August 31, 2011 – This week, more than 300 chief executive officers and business owners from Georgia and Tennessee gathered at the Westin Buckhead Hotel in Atlanta, Georgia for Atlanta’s annual Vistage All-City Event.
Chief Outsiders Expands Into New York City And The Tri-State Area
7.7.2011 — Chief Outsiders "Fractional CMO" Concept Connects Tri-State's Mid-Size Businesses with Nation's Top Marketing Masterminds Houston, Texas – July 7, 2011 – A new marketing approach is taking a bite out of the Big Apple this summer as Chief Outsiders expands its "Fractional CMO" concept into the greater New York City metropolitan area and satellite towns in the Tri-State region.
Chief Outsiders Join the Vistage Group at All-City Event
6.14.2011 — Chief Outsiders’ Proven “Fractional Chief Marketing Officer” Concept Resonates with Vistage Members Houston, Texas - June 13, 2011 - More than 100 chief executive officers and business owners from central Texas will be gathering at the Renaissance Austin Hotel in Austin, Texas on June 14th for Austin’s annual Vistage All-City Event.
Chief Outsiders Annual Survey: Differentiating from Copetition Tops List of Business Owner's Concern
6.8.2011 — Sporadic market research and lack of separate sales and marketing leadership found as key challenges