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Accomplished Financial Services Marketing Leader to Drive Growth for Chief Outsiders Clients
Tom Arduino, a senior marketing executive with 20 years B2B and B2C experience to make big things happen for FinTech, SaaS, and digital payments clients as a Chief Outsiders fractional CMO.
Western Grocer: 5 Principles for CPG CEO Success in a Value-Driven Market
3.13.2023 — There is no one-size-fits-all playbook for what lies ahead, but any CPG chief executive who is concerned about their company’s ability to thrive in 2023 and beyond, will profit greatly from abiding by the following five principles for success in a value-driven market. Read the full article here.
YFS Magazine: AI For Digital Content Creation: Friend or Foe?
3.10.2023 — Michael Tanner discusses the impact of AI on content creation and explores AI-based language generation and content optimization tools available to marketers. Read the Article here.
20-year SaaS and Technology Marketing Veteran, Doug Bell, to Drive Rapid Revenue Growth for Chief Outsiders’ Clients
3.2.2023 — Experienced executive marketing leader to leverage the power of communities, brand advocacy, and wrap-around marketing mixes to drive sustainable growth as a fractional CMO
Brand Innovators: Recession Concerns Are Shifting CMOs' Marketing Strategy: CMO Report
2.24.2023 — CMOs are concerned about a potential recession and this fear is shifting their marketing practices from long term brand building to more demand-driven marketing tactics, according to a new study of CMOs from Chief Outsiders. Read the full article here.
Survey of CMOs: Recession Fears Cause Companies to Double Down on Demand Activation
2.23.2023 — Despite Economic Headwinds, CMOs Optimistic about Emerging Tech Like AI, ChatGPT for Customer Targeting, Behavior Modeling
Veteran SaaS Sales Executive Brett Keirstead to Lead Growth Initiatives for Chief Outsiders’ Clients
2.16.2023 — Accomplished B2B SaaS sales leader to create, develop and manage new high-performing sales teams for SaaS and business service based companies in expansion mode
Authority Magazine: Making Something From Nothing: Tim Manning of Chief Outsiders On How To Go From Idea To Launch
1.30.2023 — Technology marketing often lays a trap for entrepreneurs: you are not selling technology but a solution to a known problem. Your customers relate to your product as a solution to their problems. The enabling or underlying technology (e.g., Artificial Intelligence) you use to solve their problem is less exciting and will not resonate. Stay focused on your customers’ problems and communicate in a language they understand. Read the full article here.
Market Research, Financial Services, Technology, and SaaS Sales Leader to Build Client Sales Teams for Chief Outsiders
1.26.2023 — Experienced sales executive to help CEOs at technology, SaaS, and financial services companies build sales teams who consistently exceed sales targets for complex data solutions
YFS Magazine: 5 Steps To Best-in-Class Customer Experience For Manufacturers
1.24.2023 — Dawn Werry, Partner & CMO at Chief Outsiders, shares five real-life examples to consider when building your best-in-class manufacturing customer experience. Read the Article here.