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News & Press Releases
Featured Post
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Security Industry Sales Leader to Drive Global Revenue Growth for Chief Outsiders PE Clients
Ray Healy, a dynamic and competitive leader sales, joins Chief Outsiders to scale enterprise security, premium CPG, and transportation solutions companies as a fractional CSO.
YFS Magazine: Market Research: Empower Mid-Market Success Through Data-Driven Insights
7.24.2023 — Only data-driven marketing decisions can help companies navigate these uncharted waters. Read the Article here.
Strong Chief Outsiders Performance Leads Jennifer Apy to Partnership and Business Development Role
7.18.2023 — In new role, Apy will seek opportunities to help more businesses succeed by finding the right-fit fractional executive to drive growth.
SaaS Sales Executive to Drive Valuation Growth Strategies for Chief Outsiders Clients
7.13.2023 — Experienced SaaS and private equity sales executive joins Chief Outsiders to develop new growth strategies and revenue models for clients that increase company valuation
Life Science and Healthcare Executive to Develop and Execute Transformation for Chief Outsiders Clients
6.15.2023 — Denise Steinbring to apply her B2B and B2B2C life science and medical device industry experience to lead client marketing strategy and tactics as a Chief Outsiders fractional CMO
The CMO: Chief Outsiders’ Dina Wolfman Baker On Her Top 5 Tried + True Marketing Strategies
5.24.2023 — CMO Dina Baker shares the top 5 tried and true marketing strategies for other business leaders. Read the full Article here.
Chief Executive: Align Or Decline in 2023: Recession-Proofing Sales And Marketing
5.12.2023 — Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical. Read the full Article here.
Before It's News: Align or Decline in 2023: Recession-Proofing Sales and Marketing
5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.
Authority Magazine: Adriana Lynch of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.10.2023 — What are the top 5 tried and true marketing strategies that CMOs recommend to other business leaders? As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies” we had the pleasure of interviewing Adriana Lynch. Read the full article here.
Authority Magazine: Jennifer Apy of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.5.2023 — Develop competitive, value-driven messaging that defines a blue ocean. Messaging that does not directly acknowledge and solve pain will get lost in the messy melee of marketplace noise. Articulating product/service benefits is not enough to change behavior and encourage adoption. Customer insights can lead to breakout value curves (famous example: Southwest Airlines). Messaging these blue ocean attributes and pain points can help gain audience attention faster and competitively differentiate from the masses. Read the full article here.