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Healthcare Performance Marketing Executive to Drive Growth for Chief Outsiders Clients
Data-driven marketing executiveChris Bird to now drive EBITDA growth, new patient volume, and enhanced patient experiences for clients as a Chief Outsiders fractional CMO.
Food Navigator: Investing in sales and marketing may help CPG CEOs navigate economic downturn, survey reveals
4.11.2023 — C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey. Read the Article here.
YFS Magazine: Bed Bath & Beyond’s Downfall: A Cautionary Tale for Retailers
4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.
Western Grocer: 5 Principles for CPG CEO Success in a Value-Driven Market
3.13.2023 — There is no one-size-fits-all playbook for what lies ahead, but any CPG chief executive who is concerned about their company’s ability to thrive in 2023 and beyond, will profit greatly from abiding by the following five principles for success in a value-driven market. Read the full article here.
Happi: How Beauty Industry Marketers Can Leverage Artificial Intelligence to Create Loyal Customers
12.13.2022 — While many online retailers provide only a generic experience for their entire shopper group, forward-thinking marketers create personalized websites for each customer across online and offline channels. Read the Article here.
The Millennial Food Shift—How CPG Food Companies can Rescue Their Market
11.6.2019 — Chief Outsiders CMO weighs in on the shift in eating habits that has disturbed the business models of food-oriented CPG companies.
Are the Online Retailers Opening Stores Losing Their Minds?
11.1.2019 — In a recent article for Digital Commerce 360, Chief Outsiders Partner & CMO Beth VanStory shares why seeing and feeling certain products makes a difference.
The Future of Retail is as Simple as I.D.E.C.
8.29.2019 — Chief Outsider CMO Rich Smith examines the state of the retail industry in an eCommerce world and what it will mean for many industries in the near future.