Private Equity Blog

Staying in Tune – Sales & Marketing Alignment for Predictable Growth
Part 3 of the “ABM for Enterprise Value” series
In PE-backed companies, investors don’t reward activity; they reward predictability. And while every C-suite role has a stake in ABM success, it’s the daily tempo set by Sales and Marketing that determines whether value compounds or stalls. This is where strategy meets execution. When these two teams stay in tune, CAC payback shortens, Net Revenue Retention (NRR) strengthens, and forecasts gain credibility in the boardroom. When they drift apart, enterprise value slips fast.
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PE Value Drivers #17, Unique Perspective from Thomas Fountain of One Rock Capital Partners
May 5, 2023 12:55:29 PM — Welcome to the latest episode of “PE Value Drivers”! I was lucky enough to snag Thomas Fountain from One Rock Capital Partners for my latest chat. Tom is an operating partner at One Rock, a private equity firm that specializes in mid-market investments across five primary sectors: chemicals and materials, food and beverage, field services, manufacturing, and distribution. The firm is committed to enhancing the operational performance of its portfolio companies to generate solid returns for investors. Below are some highlights from our conversation.