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Staying in Tune – Sales & Marketing Alignment for Predictable Growth
Nov 24, 2025 10:57:48 AM |
Part 3 of the “ABM for Enterprise Value” series
In PE-backed companies, investors don’t reward activity; they reward predictability. And while every C-suite role has a stake in ABM success, it’s the daily tempo set by Sales and Marketing that determines whether value compounds or stalls. This is where strategy meets execution. When these two teams stay in tune, CAC payback shortens, Net Revenue Retention (NRR) strengthens, and forecasts gain credibility in the boardroom. When they drift apart, enterprise value slips fast.