Aurora Toth

About Aurora Toth

Aurora is an energetic, global brand leader, strategist and marketing expert known for quickly identifying opportunity areas and developing pragmatic solutions. Her significant B2B2C retail and CPG background translates well to repositioning underperforming brands/products resulting in measurable growth. Aurora’s deep channel experience working with mass merchants, independent dealers, distributors/wholesalers, eCommerce retail and franchisees, enables her to connect-the-dots across distribution channels and drive measurable results. A seasoned operating executive, Aurora advises CEOs and coaches marketing teams. Her disciplined, metrics-based approach to strategy is grounded in best practices, driving customer demand while building loyalty. 

How Aurora has Helped Businesses Grow

• Increased YOY sales 14% for a privately-held, $36M global B2B beauty/wellness manufacturing client by creating differentiated product strategies and a master brand story to drive preference for and stimulate trial in this heavily commoditized category.
• Helped a professional services client exceed annual goals by 23% by pivoting their customer acquisition strategy, refining the target audience, crafting new messaging and developing their digital marketing acquisition strategy. She also delivered new tools and improved sales training for employees..
• Working as the interim CMO for the American Cancer Society, Aurora’s contributions improved donor engagement along with creating internal role clarity and process improvement. She assessed and delivered an alternative team structure to optimize Marketing’s capabilities in a highly matrixed organization with diverse stakeholders.,
• For a privately held lumber, kitchen & bath retailer with two locations, Aurora identified the target audience, created brand positioning , established KPIs and a digital acquisition strategy to drive contractor and consumer business. Conversion +26%, Revenue +28%
• Delivered $30MM in annualized EBIDTA via improved strategic partnerships while transforming financial and operational efficiency (CPA) by centralizing digital advertising media and refining strategy ($32MM P&L) for a private equity backed, 13-brand enterprise.
• Transformed the Country Inn & Suites and Park Plaza global hotel brands, driving revenue through digital and traditional channels to franchise partners and corporate stakeholders at Carlson Rezidor Hotel Group.
• Pivoted the $600M consumer division of Toro to the retail channel, diversifying the customer base, introducing category and brand management principles, differentiating vs competitors, and helping to secure retail distribution maintaining premium pricing. 
• At P&G, developed channel-specific marketing campaigns & sales tools for multiple food & beverage brands. Led sales promotion & merchandising execution for P&G brands on the Target customer business development team.

Client Resources

• RevOps Champions Podcast: The Art & Science of Marketing
• COVID-19 POV: Remote Marketing for Portcos

• Mastering Your Market: A Guide to Competitive Insights
• Focusing Your Sales Force During an Economic Downturn
• Why Now is a Great Time to Build Customer Loyalty – A Guide for CEOs of Mid-Sized Companies
• Supply Chain Savvy
• Pandemic Prowess: A Leadership Playbook for CEOs of Mid-Size Companies During Challenging Times

Executive Experience

• SVP, Brand Marketing, Bluestem Brands, Inc.
• VP of Global Branding, Carlson Rezidor Hotel Group
• VP of Marketing, Christopher & Banks Corp.
• VP of Corporate Development/Innovation, VP of Marketing, The Musicland Group, Best Buy
• Director of Marketing, Supervalu, Inc.
• Brand Management, Procter & Gamble

Clients Served

• Cavender’s (retail)
• Ashby Lumber (wholesale building materials)
• Jon Renau, LLC (alternative hair design & manufacturing)
• American Cancer Society (non-profit)
• INGCO International (language services)
• Sous Chef (consumer technology start up)
• ZonePro (B2B product start up)
• Furniture Systems & Cubicles, Inc. (office space planning, manufacturing & design)
• Fuel Rod (consumer electronics)
• United Gilsonite Laboratories UGL (manufacturer paint & coatings)
• At Ease Rentals (eCommerce hospitality targeted to military families)
• Growth Operators (professional services)

Education

• MBA, University of Minnesota
• B.A. Zoology, Miami University

Testimonials

"Aurora did an excellent, in-depth competitive analysis for FuelRod and helped us assess potential new categories to enter."   

Chi Yu, CEO, Fuel Rod

 

"It was the leadership Aurora provided her direct reports that was not only valuable to each of them as individuals but in pushing the organization in a collaborative direction never experienced during my short tenure. The whole of Jon Renau and myself personally are very grateful to have had Aurora help us navigate what, without her help, would have been a very difficult transition."

Jeremy Moore, President, Jon Renau LLC

 

"Aurora stepped in as our interim CMO to lead the team, identify strategic gaps, and helped us recruit and onboard our permanent CMO."

Dr. Karen Knudsen, CEO, American Cancer Society

Download Aurora's Resume Here