Carol Franczek Headshot

Carol Franczek

CMO
Works with CEOs at hospitals, healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth and bottom-line impact by envisioning the future.

About Carol

A pragmatic innovator adept at working with leaders in fast-paced entrepreneurial and established businesses, Carol ignites brands by building successful and differentiated marketing programs based on deep customer, market and business insights. Solution focused, she has a unique ability to align and energize varied constituencies to deliver strong and positive outcomes. Carol’s achievements span both consumer and business-to-business markets across healthcare, consumer package goods, and analytics industries.

How Carol has Helped Businesses Grow

  • Delivered a 6% CAGR over 4 years behind a new strategic brand platform at NorthShore University HealthSystem. Drove 12-pt increase in awareness and 10-pt in consideration.
  • Generated a 47% increase in immediate care business adding 500 new patients in the first 6 months through end-to-end marketing, site design, web, advanced search, and social/CRM messaging.
  • Spearheaded a 12% annual growth rate in Orthopedic services and launched the Orthopedic & Spine Institute through new positioning, and broad-based media programming.
  • Led the development and launch of a new product line forecast at $50 million in sales. Streamlined workflows across R&D, Operations, Marketing, and Sales that led to products at retail in record time. 
  • Achieved $20 million improvement in bottom-line patient revenue by reducing leakage to other systems.
  • Built a national reputation in personalized medicine based on elevating care practices through integration of DNA testing into daily physician routines. This new standard-- Advanced Primary Care, was highlighted in The New York Times, The Washington Post, and The Wall Street Journal and led to primary care patient growth.
  • Drove 300% increase in high quality press placements. Grew web traffic to 24 million from 4 million visitors per year while increasing Facebook followers to 117,000 from 34,000.
  • Generated $20MM in contract revenue and consistently exceeded revenue targets with high-profile clients by demonstrating ROI of using data to improve sales and marketing decisions in a variety of industries at Information Resources.

Executive Marketing Experience

  • CEO, Out-Wit, LLC
  • SVP Marketing and Corporate Communications, NorthShore University HealthSystem
  • VP, Absolutdata
  • President, Innoventure Partners
  • VP Market Development and Business Development, Comscore
  • EVP, Marketing Intelligence Services, Paragren Technologies
  • EVP Regional Manager for Client Service, Analytics & Testing, Information Resources

Education

  • MBA, Columbia Business School
  • MPH, Columbia University
  • BA, Psychology, University of Rochester

Download Carol's Resume Here

Expertise

Industry Experience
  • Syndicated Research Services
Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Product Innovation
  • Messaging
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