Chris Bird

About Chris Bird

Chris is a growth-focused marketing executive who helps organizations build demand engines they can trust. He works with founder-led and private-equity-backed companies that need clearer ownership of growth, tighter alignment between marketing, sales, and operations, and reporting that reflects reality.

Chris is best known for his work with healthcare and multi-location B2C services (home services, auto aftermarket), where complexity, local execution, and scale matter. His experience includes dental, eye care, medical devices, pharmacy, HVAC, plumbing, lawncare, pest control, and other service-driven businesses. He has supported companies ranging from early expansion to platforms with hundreds of locations.

He is typically brought in when growth has slowed, leads are inconsistent, or marketing spend is hard to defend. Chris diagnoses what is breaking, simplifies the model, and builds repeatable systems that tie marketing activity to pipeline, revenue, and operational capacity. The result is steadier growth, clearer decisions, and less day-to-day burden on the CEO.

How Chris has Helped Businesses Grow

• Healthcare:

  • New Patient Growth: At Mosaic Dental Collective, Chris structured a pilot marketing program that achieved a 33% YoY increase in new patients and 56% YoY increase in new patient revenue. That was compared to the control group that saw a -5% decrease in new patients and a +6% increase in new patient revenue over the same 9-month period.  Upon the success of the pilot program, the strategy was rolled out DSO-wide.

  • Multi-Location Clinic Launch Playbooks: At American Vision Partners, a PE-backed MSO with 15+ brands, Chris led the marketing, referral liaison team, and contact center teams through rapid growth and market expansion. He built standardized clinic launch and referral playbooks that enabled consistent patient volume ramp across locations.  These systems helped scale the organization from $153M to $650M in revenue five years.

  • Marketing Systems Built for Expansion: As interim CMO at Tarrytown Expocare Pharmacy, Chris built the marketing foundation to support rapid growth. He clarified targeting and messaging, established trusted performance measurement, and brought discipline to agency execution. This reduced CEO involvement in day-to-day marketing decisions and enabled confidence to support 4x growth over the next 5 years. 

  • Growth In A Market Resistant to Change: As fractional CMO for Sophrona, an online patient communication platform, Chris was tasked with expanding adoption among a target market resistant to change. Chris launched a targeted content marketing campaign to educate decision makers on the risks and inefficiencies of not modernizing their doctor-to-doctor referrals. This effort led to a 60% increase in platform awareness and a 37% increase in user adoption.

  • Driving Elective Surgical Procedures: A key focus of Chris's marketing work has been driving non-reimbursable, cash pay surgeries in both eye care (LASIK, average cost of $7,000; Refractive Lens Exchange, average cost of $12,000) and dental (implants, ranging from $4,000 to $30,000). His strategies drove a 14% year over year increase in eye care surgeries within a highly competitive market where the overall volume of surgeries had been stagnant.

   

  Multi-Site B2C Service Organizations:

  • Stabilization & Recovery:  At Fairway, a Morgan Stanley-backed home services platform with 35 brands across 80+ locations, Chris stepped in during a CMO transition after lead volume had declined. He reset priorities, established trust in the execution, and aligned Marketing, Operations, and Sales. Lead volume reversed course and is now up more than 14% year over year.

  • Growth Planning:  At Isley’s HVAC & Plumbing, Chris built a structured growth model across paid search, local SEO, and conversion optimization. The program drove a 24% increase in new customers and a 31% increase in new customer revenue, positioning the business for a successful sale to NearU Services & SkyNight Capital.

  • Franchisee Enablement & Scale: At Firestone Complete Auto Care, Chris was brought in to help new franchise owners scale marketing faster and more consistently. He built the marketing foundation from the ground up, including systems and processes, a blueprint for growing an internal team, and a vetted set of accountable agency partners. This work supported the corporate objective of accelerating franchisee ramp, helping new owners reach new car count targets roughly 35% faster.

Executive Experience

• Chief Marketing Officer, Patient Bound

• Vice President of Marketing, Mosaic Dental Collective

• Vice President of Marketing (With oversight of Sales & Contact Center), American Vision Partners

• Senior Vice President, V Digital Services

• President, Vertical Measures (now IDX)

• Senior Vice President, LaneTerralever

Clients Served

• Mosaic Dental Collective (Healthcare)

• Tarrytown Expocare Pharmacy (B2B Healthcare)

• American Vision Partners (Healthcare)

• Fairway Corp (Home Services)

• Isleys HVAC and Plumbing (Home Services)

• Passport Health (Healthcare)

• Sophrona (B2B Healthcare, SaaS)

• Triwest Healthcare (B2B Healthcare)

• Business Enterpise Mapping (Professional Services)

• UPS (B2B)

• Firestone Complete Auto Care (Multi-site B2C)

• Strickland Brothers Oil Change (Multi-site B2C)

Education

• MBA, Global Business, Thunderbird School of Global Management

• BS, Business, University of Arizona, Eller College of Management

Testimonials

"Chris came in, asked the right questions, and built a strategy that matched what our practice needed. But what impressed me most was how quickly he turned that strategy into action. Over the first 9 months, we saw a 34 percent increase in new patients. That kind of growth speaks for itself. Beyond the results, Chris made the process smooth. He was easy to communicate with, open to feedback, and always focused on what would work best for us. I never felt like I was handed a cookie-cutter plan. It felt customized, intentional, and effective."

Dr. Nikki Sekhon, Partner at Mosaic Dental Collective (Healthcare) 

 

"Chris brought exactly what we needed: a strategic mindset paired with the ability to break it down into an execution plan for the team.  The 'Calculate Your Cost' campaign really moved the need for Sophrona. It clearly communicated the value of our platform and, more importantly, helped our target audience understand the financial impact of not using our software. The campaign was ROI positive and has continued to generate interest from the right prospects. Chris was incredibly easy to work with. He listened, "got it", engaged with high energy, adapted quickly, and always kept our goals front and center."

Marc-Francois Bradley, CEO, Sophrona (SaaS, B2B) 

 

"Chris did a fantastic job developing a truly unique campaign for us... I really enjoy working with Chris and his team. He can come up with creative solutions to every challenge we threw at him. Super responsive, ethical, honest and knows his stuff, I always knew I could count on Chris to be able to deliver results -- and I was never disappointed!"

Elizabeth Hillestad, TriWest Healthcare Alliance (Healthcare, B2B) 

Download Chris's Resume Here