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Chris Bird
CMO
Works with CEOs in healthcare companies, PE-backed groups, and service-based companies to drive drive EBITDA growth, new patient volume, and enhanced patient experiences.
About Chris Bird
A data-driven marketing executive with 16 years of experience, Chris drives growth for private equity-backed healthcare groups, startups, and service-based companies. Specializing in performance marketing, he builds scalable, ROI-focused programs using SEO, local SEO, paid media, conversion rate optimization (CRO), email, social media, web development, and reputation management. Recognized for building high-performing teams, Chris excels at aligning internal staff and external partners around clear strategies, accountability, and measurable results. Having restructured multiple marketing operations to meet HIPAA standards, he also delivers a strong focus on compliance.
How Chris has Helped Businesses Grow
- Achieved 33% YoY increase in new patients and 56% YoY increase in new patient revenue for PE-backed dental group, developing and executing performance marketing pilot for underperforming offices.
- Supported revenue growth of $153 million to $650 million over 6-year period for PE-backed eye care MSO. Consistently increased new patient volume with average YoY growth of 18%.
- Drove increase of new patients by average of 27% YoY in first year of each newly acquired practice. Successfully integrated 20 acquisitions to support corporate growth strategy.
- Increased Google review scores from 3.1 to 4.7 in first 18 months. Increased organic traffic for most critical websites by 23% YoY.
- Drove customer success for nearly 2,000 local businesses throughout the country at digital agency. Grew team from 40 to 85 people in less than 2 years.
- Drove 185% increase in revenue and 250% increase in Net Promoter Score at content marketing agency by restructuring business to better retain staff and customers and drive overall profitability.
Executive Experience
- Chief Marketing Officer, Patient Bound
- Vice President of Marketing, Mosaic Dental Collective
- Vice President of Marketing (With oversight of Sales & Contact Center), American Vision Partners
- Senior Vice President, V Digital Services
- President, Vertical Measures (now IDX)
- Senior Vice President, LaneTerralever
Education
- MBA, Global Business, Thunderbird School of Global Management
- BS, Business, University of Arizona, Eller College of Management
Testimonials
"Chris came in, asked the right questions, and built a strategy that matched what our practice needed. But what impressed me most was how quickly he turned that strategy into action. Over the first 9 months, we saw a 34 percent increase in new patients. That kind of growth speaks for itself. Beyond the results, Chris made the process smooth. He was easy to communicate with, open to feedback, and always focused on what would work best for us. I never felt like I was handed a cookie-cutter plan. It felt customized, intentional, and effective."
Dr. Nikki Sekhon, Partner at Mosaic Dental Collective (Healthcare)
"Chris brought exactly what we needed: a strategic mindset paired with the ability to break it down into an execution plan for the team. The 'Calculate Your Cost' campaign really moved the need for Sophrona. It clearly communicated the value of our platform and, more importantly, helped our target audience understand the financial impact of not using our software. The campaign was ROI positive and has continued to generate interest from the right prospects. Chris was incredibly easy to work with. He listened, "got it", engaged with high energy, adapted quickly, and always kept our goals front and center."
Marc-Francois Bradley, CEO, Sophrona (SaaS, B2B)
"Chris did a fantastic job developing a truly unique campaign for us... I really enjoy working with Chris and his team. He can come up with creative solutions to every challenge we threw at him. Super responsive, ethical, honest and knows his stuff, I always knew I could count on Chris to be able to deliver results -- and I was never disappointed!"
Elizabeth Hillestad, TriWest Healthcare Alliance (Healthcare, B2B)
Download Chris's Resume Here
Expertise
Industry Experience- Private Equity
- Home Services
- B2B
- Digital Marketing
- Growth Strategy
- Demand Generation
- Performance Marketing
- Marketing Team Leadership
- HIPAA Compliant Marketing