Growth Insights for CEOs

Social Media Marketing: Avoiding the Numbers Game

Posted by Kent Huffman

Social media plays such a pervasive role in our culture that it’s only natural that CEOs want to use it to their advantage. But much of the time, the approaches used by their companies are ill-defined, half-hearted, and saddled with selling. Social media advocates often tout metrics that demonstrate audience growth and web traffic, but the real goal is engagement that can lead to sales. How you get there may surprise you.

Read More

An Rx for Sluggish Sales

Posted by Janet Brey

If corporate distress was handled like a medical condition, the approach would be to get help from a medical professional as soon as possible. You’d look for a specialist who could make a diagnosis and provide triage for the most urgent symptoms, while working to create a plan for sustainable health.

Sometimes a company exhibits signs of a “Business Malaise.” The symptoms are not always clear, but there is a sense that something is amiss. Here are a few common symptoms:    

Read More

What Giraffes can Teach You about Building a Strategic Growth Plan

Posted by Beth Somplatsky-Martori

A funny thing happened as animal beings evolved over the past several billion years – one such beast was bestowed with the ability to get a bird’s eye view of all it surveyed – while staying firmly planted on the ground.

The giraffe can grow up to 18 feet high, with nearly half of that height accounted for with a neck and head. The giraffe, rightfully so, is often chosen symbolize taking in the big picture, communication and gracefulness.

This, my friends, is why you will understand when I say you need to roadmap like a GIRAFFE – visualizing your organization from a broad view before fabricating the details of its long-term strategic direction.

Read More

The Shocking Cost of a Bland First Impression

Posted by Stijn Hendrikse

The Tale of the Flavorless Wonton Soup, or Brand Strategy gone South 

When we first moved into our peaceful cul-de-sac home somewhere in suburban Seattle, my family and I were pleased to note the existence of a Chinese restaurant, on the corner of a street just two blocks away. Disappointingly, our first trip to this establishment was, in a word – awful. If Yelp! had existed a dozen years ago, my review would have read something like this:

Read More

Creating An “Authentic” Customer Relationship (Part 2): Eight Core Principles to Earn Their Trust

Posted by Ian Arthur

Part One of this blog – for many of you – may seem like a mammoth hill to climb. For companies who have architected their CRM and booking platforms on top of decades-old technologies, it can be hard to divine a starting point to adopting a best-practices approach to win customer loyalty.

The great news, for those in the hospitality industry, is that our climb is not as steep as for other purveyors of consumer products and services (and for those of you whom have hung on hold with a certain cable TV provider or suffered the apathy of workers in the fast food industry, you understand what I mean). 

Read More

Content Marketing: How to Cut Through the Noise

Posted by Kent Huffman

Almost any marketing discussion these days will turn at some point to content marketing. Its fans will say it’s the next big thing, and its detractors will demand to see the return on investment. Both views are valid, so where does that leave a CEO wondering how to proceed? The answer depends on your company, its goals, and its willingness to think differently.

Done right, content marketing leads to the development of valuable and relevant written and video content that attracts targeted audiences and inspires an action from those audiences. Does that mean it can close a big deal? Probably not. That’s what people are for, and they should remain at the center of that process.

Read More

Where Will Technology Accelerators Take Your Business Five Years from Now?

Posted by Beth Somplatsky-Martori

Whether you know it or not, your 2020 plan is going to include some form of wireless connectivity to the web. Everything from fridges to shower heads will have some form of always-on link  –delivering value-added conveniences to customers while streaming bits of valuable and actionable information to the marketers on the other end (within the guidelines of reasonable expectations of privacy, of course).

The Internet of Things (a term so revered it even has its own “official” abbreviation – IoT) is taking the world by storm – thus far, slowly creeping its way into our lives – but about ready to explode with force.

Read More

Creating An “Authentic” Customer Relationship (Part 1): Three Macrotrends To Understand Right Now

Posted by Ian Arthur

There’s a “Holy Grail” that the best marketers rarely mention out loud, but represents the ultimate victory in the loyalty game – keeping a customer or guest until they pass on to the great beyond.

In reality, having a “customer for life” has become a concept that few can truly visualize anymore. The effect of protracted worldwide recessions, the arrival of finicky Baby Boomers and restless millennials on the scene, and the effectiveness of technology in leveling the marketplace, have threatened the existence of the concept – for those who are unwilling to make significant changes to match the cadence of today’s consumer.

Read More

CEO Growth Talks – June 23, 2015

Posted by Janet Brey

Sales Strategies and Go-to-Market Strategies

The first in a series of four CEO Growth Talk workshops kicked off with a focus on go-to-market and sales strategies. The format was designed for interaction – a panel discussion followed by CEO table-top issue processing, readouts and open discussions.

Read More

Your 2020 Vision Is Now A Five-Year Plan

Posted by Beth Somplatsky-Martori

For those who have been disciples of futurist Arthur C. Clarke, it’s quaint to look back at his prescient interviews of a half-century ago, and try to imagine how he could possibly pinpoint conventions like the internet, instant messaging and even the way we as a society would interact.

Even just two decades ago, the year 2020 still seemed a destination so distant, that it was difficult for many to bring into focus a realistic vision of what it could be. But author John Kotter, in his 1996 book, Leading Change, said, “The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades."

Read More

Receive New Insights Automatically

Articles by Topic

see all

Connect With Us

Need Growth Ideas?

Check out our most popular guide for quickly discovering growth opportunities in your company. It's FREE. Download it now!

ebook_identifying_strategic_growth