Growth Insights for CEOs

#1: CEO's Mini Guide to Going Digital

Posted by Pete Hayes

CEO-Mini-Guide-Going-DigitalIn this first part of a seven part series for CEOs to consider the essential trends of transforming business growth through modern marketing, we’ll explore the fundamentals of “going digital.” 

Scott Brinker, author of “A New Brand of Marketing: the 7 Mega-Trends of Modern Marketing…” asserts, marketing and technology have become deeply intertwined. His book (only 40 pages) can be downloaded from here, free.

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The Cost of Doing Nothing

Posted by Jon Rice

Talk is cheap. Excessive talk, however, is very, very expensive. Did you know that the average American corporate worker spends 31 hours per month in meetings – costing U.S. businesses $37 billion per year in salary squandered in the “bored” room?

Often, these Olympic gabfests result in a lot of hot air, without a real goal or plan of action in mind. It’s little wonder that 47% of those stuck in the glass cage complained that meetings were the No. 1 time-waster at the office.

But there’s a more real – and tangible – cost of inertia when you have identified a problem within your business environment that needs to be addressed. Lost productivity is nothing compared to the product that languished on the clearance rack, the sale you didn’t make, or the partnership opportunity that you missed.

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Taking Voice of the Customer to the Next Level

Posted by Janet Brey

Organizations are making significant investments to gain knowledge about their market and customers. Hiring social community managers, deploying social listening tools, and conducting market research are all methods used to tap into the voice of the customer (VoC). However, if the insights gleaned from the VoC data do not travel throughout the entire organization, the true value is not recognized.

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What Digital Marketers Can Learn From the Slow Food Movement

Posted by Stijn Hendrikse

The Need for an Organic Marketing Strategy

Pay-Per-Click (PPC), sponsored content, and paid links have become the McDonald’s of modern marketing. With these methods, marketers hope to get traffic and, with luck, conversions, as quickly as possible and with as little effort as possible. It’s as if digital marketing had a drive-through window.

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Is Marketing the New Sales? And what about PR & Customer Service?

Posted by Stijn Hendrikse

Four Roles Forever Changed By Today’s Customer Journey

If technology can be praised for its role in accelerating the sales funnel, it can also be blamed for the collateral damage it’s left behind in the corporate boardroom. Walls are being torn down, silos are being flipped, and the people surveying the changed landscape are discovering that their world has been changed forever.

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Are You Staying Apace With Lead Generation In 2015?

Posted by Karen Hayward

Six Best Practices To Consider When Choosing a Trusted Partner

In 2015, the sales funnel is under assault. No longer is it adequate to pour a bunch of unqualified leads – business cards, napkin scraps, pink-sheeted phone messages – into the top and to expect a steady stream of sales to drip from the bottom.

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Coffee With Carter – Getting Social

Posted by Karen Hayward

There is so much hype and discussion about social media and blogging, and I often find myself asking the basic and pragmatic questions, like, “How do I know this is going to make sense for my client?” “Where is the revenue I can attribute to the blog?” – well, you know the drill.  As a fractional, consulting CMO for mid-market CEOs, I am very focused on wringing out every last drop of potential revenue from each and every marketing asset or investment – and that includes the blog.  In an effort to learn more about the social journey, I sat down for coffee with social media expert and CEO of LeadTail Carter Hostelley to get some perspective.

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Key Marketing Metrics for Revenue and Profit Growth

Posted by The Chief Outsider

At the essence of any marketing or business program are metrics – the measures that indicate the heights to which revenues will soar – or the depths to which fortunes will plummet -- as a result of your strategic efforts.

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Strong CEO Confidence (Still) Hampered by Talent Shortfall; 3 Ways to Fill Gap

Posted by Pete Hayes

Vistage CEO Confidence Index is Very Strong 
Once again, last quarter, and every quarter since 2003, Vistage International – the leading firm of Peer Advisory Board Groups for CEOs – fielded a survey of its CEO membership on their attitudes and perceptions around the prospects of growth. Dr. Richard Curtin of the University of Michigan analyzes the periodic study. As a business leader you may find it worth watching. Heck, look how predictive these attitudes are to changes in US GDP?

VistageCEOConfidenceIndexQ4-2015

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How to Succeed with Mobile Marketing in 2015

Posted by The Chief Outsider

Engagement in the world around us  once purely the domain of the five senses — today would not be complete without the flurry of taps, swipes and scrolls that we make on a pocket-sized smart device. One does not need a lot of research or statistics to see how non-negotiable our relationship has become with our mobile devices.

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