Executive Marketing Positions

  • CMO, Nimsoft (a CA Company)
  • National VP Sales, SAP
  • VP Global Product Marketing, PeopleSoft
  • VP Marketing & Business Development, BrassRing (acquired)
  • VP Product & Market Development, Krames Communications (acquired)
  • Director of Acquisitions, K-III (a KKR fund)
  • Speechwriter to the President, the White House

Specialties

  • Accelerating revenue and reinventing technology businesses
  • Competitive market positioning and breakthrough branding and messaging
  • Targeted, effective, efficient and highly qualified lead generation 
  • Aligned marketing and sales operations for better performance
  • Partner and channel strategy, process and execution
  • Technology fundraising, private equity and M&A advisory

Where Mark Can Help Your Business

  • Generating smarter go-to-market and effective entries into new markets
  • Crafting positioning, messaging and brand awareness that box out competitors
  • Increasing qualified lead flow, win rates and average deal sizes
  • Providing thought leadership and executive communications
  • Planning and delivering a successful exit

Success Stories

  • Led, repositioned and turned around a stalled $1.2b line of business for SAP, delivering a 42% increase in license revenue year one, and 26% in year two
  • Managed the most financially successful new product launch in PeopleSoft history
  • Aligned five conflicted and competing businesses into one unified company, with new branding and improved sales execution
  • Led demand gen, content and global field marketing teams to drive 70% year-over-year revenue growth for a mid-sized network performance management SaaS provider
  • Led the development of a mid-sized healthcare information company's first enterprise application, and guided a successful exit at a great multiple.

Mark Lange Biography

Mark supports technology CEOs, boards and marketing teams with actionable strategies and tactics that accelerate revenue growth. 

He brings our clients a unique combination of early-stage and enterprise-class technology marketing and sales leadership experience, combined with the financial background to develop and assess new business models, secure funding, and support outstanding M&A outcomes.  

As an entrepreneur, Mark has launched and helped grow innovative web, SaaS and cloud ventures in talent management, healthcare information and social e-commerce, two of which were acquired for over $200 million. As an operating executive, he has accelerated revenue for large enterprise software businesses at major global technology companies, including PeopleSoft, SAP and CA Technologies. 

His recent engagements include a strategic cloud initiative for Cisco; a competitive repositioning project for Infor; strategy, marketing and M&A work for HumanConcepts (acquired); a messaging and media campaign for NVIDIA; targeted web and social marketing lead generation for Nimsoft; channels strategy for Accept Software; and others he’d be glad to discuss. 

With a deep understanding of technology buyers’ priorities and perspectives, Mark currently serves as an Executive Fellow at the Center for Digital Strategies at the Tuck School of Business at Dartmouth, where he moderates quarterly roundtables with Global 100 CIOs.  His board service has included Logi-Serve, HumanConcepts, Unitive.org, and the Workforce Institute. 

Mark launched his career while studying at Dartmouth in 1982, when he served as an analyst in the U.S. Treasury Department.  After working as a business editor at Wharton and as Chief Speechwriter to two U.S. Labor secretaries, he was appointed to the White House as Speechwriter to the President in 1989, where he focused on economic and foreign policy and wrote the 1991 State of the Union address during the first Gulf War.

After an MBA from Stanford, Mark ran acquisitions for a KKR private equity fund, where he led $586 million in transactions for small-cap information and database companies, gaining insight into different operating and monetization models and transaction frameworks before moving into technology leadership roles.

In support of the larger context in which business operates, Mark’s columns on business, workforce policy, health care and job creation have run in the New York Times, the International Herald Tribune, and the Christian Science Monitor, where his work was awarded "Best Series" by the National Association of Opinion Page Editors and entered for a Pulitzer Prize. 

In the social sector, Mark has advised the leadership of the U.S. Agency for International Development as well as International Relief and Development on how to position foreign aid, humanitarian assistance and U.S. trade and economic policy, with a particular focus on public-private partnerships and investment in Africa.