Mark supports technology CEOs, boards and marketing teams with actionable strategies and tactics that accelerate revenue growth.
He brings our clients a unique combination of early-stage and enterprise-class technology marketing and sales leadership experience, combined with the financial background to develop and assess new business models, secure funding, and support outstanding M&A outcomes.
As an entrepreneur, Mark has launched and helped grow innovative web, SaaS and cloud ventures in talent management, healthcare information and social e-commerce, two of which were acquired for over $200 million. As an operating executive, he has accelerated revenue for large enterprise software businesses at major global technology companies, including PeopleSoft, SAP and CA Technologies.
His recent engagements include a strategic cloud initiative for Cisco; a competitive repositioning project for Infor; strategy, marketing and M&A work for HumanConcepts (acquired); a messaging and media campaign for NVIDIA; targeted web and social marketing lead generation for Nimsoft; channels strategy for Accept Software; and others he’d be glad to discuss.
With a deep understanding of technology buyers’ priorities and perspectives, Mark currently serves as an Executive Fellow at the Center for Digital Strategies at the Tuck School of Business at Dartmouth, where he moderates quarterly roundtables with Global 100 CIOs. His board service has included Logi-Serve, HumanConcepts, Unitive.org, and the Workforce Institute.
Mark launched his career while studying at Dartmouth in 1982, when he served as an analyst in the U.S. Treasury Department. After working as a business editor at Wharton and as Chief Speechwriter to two U.S. Labor secretaries, he was appointed to the White House as Speechwriter to the President in 1989, where he focused on economic and foreign policy and wrote the 1991 State of the Union address during the first Gulf War.
After an MBA from Stanford, Mark ran acquisitions for a KKR private equity fund, where he led $586 million in transactions for small-cap information and database companies, gaining insight into different operating and monetization models and transaction frameworks before moving into technology leadership roles.
In support of the larger context in which business operates, Mark’s columns on business, workforce policy, health care and job creation have run in the New York Times, the International Herald Tribune, and the Christian Science Monitor, where his work was awarded "Best Series" by the National Association of Opinion Page Editors and entered for a Pulitzer Prize.
In the social sector, Mark has advised the leadership of the U.S. Agency for International Development as well as International Relief and Development on how to position foreign aid, humanitarian assistance and U.S. trade and economic policy, with a particular focus on public-private partnerships and investment in Africa.