Pete Hayes

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Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.
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Recent Posts

Why MedTech’s Brilliant Innovators Must Also Become Commercial Architects

Why MedTech’s Brilliant Innovators Must Also Become Commercial Architects

Thu, Mar 26, 2026 | Posted by Denise Steinbring

 Great technology is necessary. It is not sufficient. The graveyard of MedTech is lined with brilliant innovations that never found their market — not because of scientific failure, but commercial invisibility. 


I just returned from LSI USA ‘26 in Dana Point — the most impressive gathering of emerging MedTech talent I’ve witnessed in decades. The event convened 2,000 executives, 394 presenting startups, and over 500 active investors and strategics. The scientific ambition in that room was extraordinary.

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