Art Saxby

Picture of Art Saxby
Art Saxby is Founder and CEO of Chief Outsiders. Saxby specializes in manufacturing, commodity and branded products. Contact Art at 281.610.1481 or art@chiefoutsiders.com.

Recent Posts

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Seven

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Seven

Thu, Jan 14, 2021 | Posted by Sarah Polk

Measure, Measure, Measure

There are many things in our life that would fall flat if we opted not to use measurements: Everything from home construction to a load of laundry would be a bit off kilter if not for the rulers, cups, and spoons that allow us to be precise with our intentions.

Strange that for several generations, then, that in the advertising and marketing arena, the only measurement used was in dollars and cents. Along the way, there would be creative campaigns, print ads, billboards, and radio commercials, with no means to really measure whether they were hitting the mark.

Read More