Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give? Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.

What's the Difference Between Sales and Marketing?

Sat, Jul 20, 2013 — Related: Sales & Marketing: Two Sides of the Same Coin Sales and Marketing: two terms we often hear together when working with mid-size companies. In some ways, this is logical because the two need to work together. But in fact, Sales and Marketing are two very different functions and require very different skills. Business leaders know what Operations is; they make stuff. They know what Accounting is; they record and control the money. And they know what Sales does; they sell stuff. So if you are not making stuff, selling stuff, or recording the money—what is marketing and why do you need it?

Growth Opportunity: The Demand Chain

Mon, Mar 19, 2012 — Efficiency Only Goes So Far The last ten years of American business have been focused on integrating and perfecting operational efficiencies through the perfection and active management of the Supply Chain. For the last couple of years of economic turmoil, many companies have almost exclusively focused on supply chain efficiencies as a strategy for survival. Now the challenge is taking the expertise and company culture focused on linear thinking and introspection of the supply chain and start growing again.

Growth Insights for CEOs

Art Saxby

Recent Posts

Lead Generation and Lead Management Across Sales and Marketing

Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

Recent Posts

What's the Difference Between Sales and Marketing?

Growth Opportunity: The Demand Chain

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