Art Saxby

Picture of Art Saxby
Art Saxby is Founder and CEO of Chief Outsiders. Saxby specializes in manufacturing, commodity and branded products. Contact Art at 281.610.1481 or art@chiefoutsiders.com.

Recent Posts

Lead Generation and Lead Management Across Sales and Marketing

Lead Generation and Lead Management Across Sales and Marketing

Wed, May 27, 2020 | Posted by Carol Eversen

Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give?  Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.

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