Aurora Toth
Aurora is an energetic, global brand leader, strategist and marketing expert who creates positive category disruption, emotional brand connections and experiences that drive loyalty and connection to community. A collaborative and dynamic executive and communicator who motivates teams and cultivates strong relationships, she formulates vision and effectively integrates across all levels of an organization—internally and externally. A classically trained brand marketer, Aurora is known for brand building and translating analytics into targeted and creative messaging and customer experience to deliver revenue growth.
Recent Posts
The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses
Tue, May 7, 2024 | Posted by Jason Dyer
Many small and mid-market businesses find themselves at a growth impasse, not due to a lack of opportunity but because of misalignment across various functional areas. As a fractional Chief Marketing Officer (CMO), my role often involves diagnosing these misalignments and charting a course for renewed growth. One of the most effective tools I recommend is creating and utilizing a clear positioning statement.