Bob Sherlock

Picture of Bob Sherlock
Bob Sherlock often works with companies serving business markets that face one of two challenges: · An innovative offering that isn’t ramping up sales fast enough · Getting squeezed on price Bob solves those problems by helping clients find their Hidden Value, message it so that prospects perceive that value, and pricing to get paid for it. As a result, his clients can grow sales and margins at the same time. Bob’s experience includes consulting at Marketwerks and The ProAction Group, and founding and running a venture-funded logistics service provider operating a network of automated, unmanned delivery drop points. Earlier, Sherlock was CMO for Wickes Inc., a distributor and retailer of building materials.
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Recent Posts

You’re Being Talked About (or Ignored) - Offsite Signals Drive AI Search Visibility

You’re Being Talked About (or Ignored) - Offsite Signals Drive AI Search Visibility

Fri, Jan 23, 2026 | Posted by Doug Bell

Part 3 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.

Executive Takeaways

 AI search engines pull data and content from across the web - not just your website.
Brand mentions, reviews, and forum posts now shape how AI describes you.
Reddit, G2, Quora, and even Amazon reviews influence AI-generated answers.
Monitoring and managing offsite presence is now a strategic imperative. 

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