Chris Wallner

Picture of Chris Wallner
With a track record of major wins in the financial industry, accomplished product management, development and e-commerce executive Chris Wallner is now dispensing executive-level marketing insights as a member of Chief Outsiders. Wallner has previously notched C-level marketing roles for banking titans Wells Fargo and Bank of America, and for internet startup iOwn.com. Most recently, Chris led product management, strategic partnerships and digital channels at Rabobank, a specialty, California-based agricultural bank with $15 billion in deposits. Under his command, Rabobank recorded J.D. Power benchmarks in customer satisfaction for five consecutive years.
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Recent Posts

Where Pricing and Marketing Strategies Intersect

Where Pricing and Marketing Strategies Intersect

Thu, Mar 28, 2024 | Posted by Atul Minocha

Back in the day, pricing was a foundational piece of all marketing strategies. When I went to grad school, for example, the four Ps were in vogue – product, price, place, and promotion. At that time, the intersection of pricing and marketing was seen as a given, almost a tautological concept.

But as marketing professionals and professors' desire to innovate and differentiate intensified, the traditional 4Ps evolved into new frameworks like the “4Cs”, emphasizing concepts such as customer, cost, convenience, and communication and the "4Es" of experience, exchange, evangelism, and everywhere into the marketing lexicon. And I admit I lapse into momentary shudders when I think of all the as-yet-untapped letters in the alphabet.

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