Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Grant Johnson

A results-driven 6X CMO with a proven track record growing revenue by 10x and seven successful exits, Grant serves on executive teams, drives transformational change, and delivers consistent profitable growth. A trusted leader with exceptional interpersonal and communication skills, he builds, mentors, and retains high-performance teams that exceed corporate goals. A full-stack ROI marketer with deep expertise in all functional areas, he delivers quick staff assessment.

You Can't See Growth Looking Only Inside the Business

Wed, Sep 30, 2026 | Posted by Paul Sparrow

You can run a company from inside the four walls.

You can't grow it well from inside the four walls alone.

Strong operators tend to know their businesses exceptionally well. They understand their people, processes, customers, financials, sales performance and operational constraints.

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Rapid Marketing Performance Improvement

Mon, Jun 23, 2025 — With tariffs, the Middle East and trade tensions increasing the odds of a near-term recession and persistent inflation, it's more important than ever for CEO’s to increase marketing’s overall performance and the ROI of every marketing dollar spent. I created the Marketing Performance Index and Assessment to help CEO’s and their organizations quickly assess relative marketing performance. The Marketing Performance Assessment is an objective way of quantifying the impact of Marketing.

A CEO’s Guide to Marketing Performance | Measuring Performance (and Underperformance)

Thu, Feb 6, 2025 — Part 3 of A CEO's Guide to Marketing Performance In the marketing world, performance is the difference maker - not experience, expertise, effort, or endurance, just results. This article is about how to address underperformance in the three major measurement components (Market Presence, Brand Strength, and Pipeline Health), and six key performance indicators (reach, share, engagement, loyalty, pipeline, and progression).

A CEO’s Guide to Marketing Performance | Metrics Matter

Thu, Jan 9, 2025 — Part 2 of A CEO's Guide to Marketing Performance Metrics matter now more than ever. As a six-time CMO over a 16-year career, I’ve tracked dozens (actually hundreds) of metrics and found that many measures are ultimately meaningless or only matter to marketers.

A CEO’s Guide to Marketing Performance

Thu, Dec 12, 2024 — B2B marketing is broken. The root of the issue lies in a need for more understanding of the complex nature of marketing. Marketing involves navigating a multi-dimensional equation to guide prospects from unawareness to consideration and purchase, a complex, non-linear journey with varying durations. Yet, stakeholders often seek results based on simplified, discrete metrics like “Just get me a 5x pipeline!”

Mastering Marketing Performance to Drive Growth, Brand Strength, and Results

Fri, Dec 6, 2024 — Here are several strategies and tactics CEOs can leverage to: Recapture Growth Improve Performance Build Brand Strength Get Better Results in 2025

Top 10 Ways CEOs Can Improve Sales & Marketing Alignment

Mon, Nov 25, 2024 — Close Collaboration Ensures Go-to-Market Success A survey conducted by Chief Outsiders among mid-market companies found that nearly one-third of C-suite executives noted a misalignment between their Sales and Marketing teams. Further, only one-third of that group reported that their Sales and Marketing teams were working toward a common set of goals.

Growth Insights for CEOs