Mark Kirschner

Picture of Mark Kirschner
With a substantial background in AI, SaaS, e-commerce tech, marketing tech, and ad tech, Mark drives topline growth, scale, and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. A strategist with an entrepreneurial mindset, he transforms brands and businesses and is known for unlocking breakthroughs to growth. He has a particular specialty in making complex offerings compelling, launching new products and brands, strategically positioning products, creating awareness, influencing customer decision-making, improving ROI and customer experience, driving technology adoption, and facilitating sales enablement.
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Recent Posts

Why Your Messaging Isn’t Converting (and How to Fix It)

Why Your Messaging Isn’t Converting (and How to Fix It)

Thu, Aug 14, 2025 | Posted by Sandy Barger

After working with organizations of all sizes— from small businesses to Fortune 500 giants—one difference stands out: large, successful companies consistently invest in clear, concise, and emotionally compelling messaging that motivates their customers to act.

Small and mid-sized businesses (SMBs) often start executing marketing and sales tactics — SEO, SEM, email campaigns, publicity, trade shows — before they have compelling messaging. Their messaging is often focused on what the company does, rather than what motivates the customer.

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