Executive Marketing Positions

  • Vice President, Global Marketing at Brink’s
  • Vice President, Marketing at Milliken
  • Global Marketing Leader at DuPont

Industry Experience

  • B2B / Industrial / Manufacturing
  • Chemicals
  • Building Materials
  • Safety and Protective Products
  • Textiles
  • Distribution
  • Banking
  • Consulting and Professional Services


  • MBA, Management, Marketing, Penn State
  • BChE, Chemical Engineering, University of Dayton


  • Customer and Competitive Insight
  • Competitive Advantage / Positioning
  • Product Development and Launch
  • Integrating Digital Marketing
  • Sales Pipelines
  • Generating and Measuring Marketing Impact
  • Marketing Organization Design
  • Brand Licensing
  • Customer Experience

How Dawn Can Grow Your Business

  • Building and implementing your market-back growth strategy
  • Discovering untapped growth opportunities and markets
  • Using insights to develop and launch products that meet emerging market needs
  • Driving leads into and through the sales funnel
  • Aligning Marketing resources and programs with strategic growth goals
  • Auditing, designing and staffing a more effective Marketing organization
  • Building a company-wide customer-focused culture

Success Stories

  • Led new product portfolio initiative that led to 94% annual increase in core business revenue
  • Implemented a customer experience program that drove over $10 million in new business annually
  • Created brand licensing strategy and negotiated new agreements to increase brand licensing royalty by 25-35% per year
  • Re-positioned textile giant, achieving 80% recognition as an “innovation” leader within 2 years
  • Reduced slow-moving inventory by 50% through targeted sales activation programs
  • Awarded “Supplier Excellence” award for leading a complex post-acquisition product rationalization and integration
  • Reduced $1 million of re-work costs per year by networking company-wide communications functions

Dawn Werry Biography


Whether at a startup, a mid-sized business, or a Fortune 500 company, Dawn is known for transforming Marketing into a collaborative, results-oriented function.

Before joining Chief Outsiders, Dawn led marketing for businesses such as DuPont Chemicals, Milliken and Brink’s. She actually started her career in Engineering, but quickly moved into Marketing in order to be closer to the customer. Perhaps it’s that technical background that gives her a love of Marketing data!

Dawn’s marketing approach comes down to three key focuses: insight, integration and impact. She believes that everyone in the company should truly understand the market forces impacting the business, then use those insights to inform every customer touchpoint. Those touchpoints range from the product offering to market outreach to purchase process. She is also a strong advocate for measuring the impact of Marketing, closely aligning Marketing and Sales, and focusing Marketing resources on the few initiatives that truly create competitive advantage. Dawn love to be a change agent for her clients, and feels her greatest successes come from working with businesses that are undergoing significant transition.

When not helping her clients win in the market, Dawn is likely to be studying dance, traveling the world, cooking, reading or exploring her hometown of Richmond, Virginia. She has also sat on various advisory and volunteer boards, such as the Ethisphere Institute and Jacob’s Chance.



“I have always been impressed with her ability to link her work to the underlying business issues and provide strategic direction to the organization.”

Wayne Robertshaw, Principal

"Dawn intuitively understands where marketing can make the most impact, giving her the uncommon ability to build and lead teams that deliver exceptional results for the organization, right from the start."

Tiffany Duncan, Marketing Communications Director

“She takes the current situation and builds on it in a positive way, to drive the bottom line and effectively brand the company.“

David Simon, Director of Business Development

 “She has led by example, challenging us to think and act differently about understanding the business environment and customer needs.“

Dale Hobson, Business Development and Strategy Director