Chief marketing executive with over 20 years of experience in large, diverse B2B companies in the scientific, manufacturing and service industries.
Dawn began her career as an engineer, but quickly moved to Marketing in order to be closer to the customer. She progressed through the Marketing organization over nearly twenty years with DuPont before moving on to lead Marketing at Milliken and then Brink’s.
Dawn is known for transforming the Marketing culture in her companies. She believes in building a deep, company-wide focus on the market forces impacting the business, then using those insights to inform every customer touchpoint, from the product offering to market outreach. She is also a strong advocate for measuring the impact of Marketing, closely aligning Marketing and sales, and focusing Marketing resources on the few initiatives that truly create competitive advantage.
Her greatest successes have come from working with businesses and teams that are undergoing significant transition. She partners with business leaders to evolve their positioning and offerings in order to continue to win in the market. She also transforms Marketing teams from task-oriented functions to impact-oriented teams that add increasingly more value to the company.
When not Marketing, Dawn enjoys jazz dance, global travel, cooking, and spending time at the Chesapeake Bay with her husband and two Portuguese Water Dogs. She also sits on the Ethisphere Institute’s Communications Advisory Board and volunteers on the board of Jacob’s Chance.