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Molly Spatara
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Recent Posts
You Can't See Growth Looking Only Inside the Business
You can run a company from inside the four walls.
You can't grow it well from inside the four walls alone.
Strong operators tend to know their businesses exceptionally well. They understand their people, processes, customers, financials, sales performance and operational constraints.
From Market Competitor to Trusted Advisor: Leveraging Research to Dominate Your ABM Strategy
Thu, Jun 12, 2025 — My previous article explored how research-based thought leadership transforms prospect relationships in ABM programs. Now, let's tackle the practical framework: How do you build and implement research-driven ABM to elevate yourself from being seen as just another market competitor to becoming an indispensable trusted advisor?
The Secret Weapon in ABM: How Research-Based Thought Leadership Transforms Prospect Relationships
Tue, Jun 3, 2025 — ABM programs that consistently outperform are those anchored in credible, research-based thought leadership. I've seen it repeatedly throughout my career as a marketing leader. In my experience, this approach leads to improved conversion from the first meeting to the next sales stages and shorter sales cycles. The secret isn't just better targeting – it's the authority established through proprietary insights.