Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Molly Spatara

As a proven marketing strategist, Molly excels at translating business objectives into comprehensive marketing programs that drive sustainable growth. She partners with leadership teams to modernize marketing operations, implement right-sized demand generation programs, and strengthen market positioning through differentiated brand strategies and thought leadership. With experience scaling companies from mid-market to enterprise, Molly builds and leads high-performing teams while ensuring seamless alignment across product, sales, and customer success functions.

Outsider Insights | The Backup Plan You Don't Have Is Already Costing You

Fri, Aug 21, 2026 | Posted by Dawn Werry

Executive Takeaways

Commercial team gaps happen for many reasons: someone leaves, someone is underperforming, or the business needs a capability the current team doesn’t have.
Mid-sized companies tend to run lean, which means there’s rarely a qualified backup ready to step into a critical role.
The real cost of that gap isn’t the empty seat. Priorities slow, teams lose direction, good people get frustrated, and commercial efforts stall.
Rushing a permanent hire isn’t always the answer. Fractional resources can keep the business moving while you make the right long-term decision.
The best time to decide how you’ll handle a critical commercial is before one opens.

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

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Thu, Jun 12, 2025 — My previous article explored how research-based thought leadership transforms prospect relationships in ABM programs. Now, let's tackle the practical framework: How do you build and implement research-driven ABM to elevate yourself from being seen as just another market competitor to becoming an indispensable trusted advisor?

The Secret Weapon in ABM: How Research-Based Thought Leadership Transforms Prospect Relationships

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Growth Insights for CEOs