Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Molly Spatara

As a proven marketing strategist, Molly excels at translating business objectives into comprehensive marketing programs that drive sustainable growth. She partners with leadership teams to modernize marketing operations, implement right-sized demand generation programs, and strengthen market positioning through differentiated brand strategies and thought leadership. With experience scaling companies from mid-market to enterprise, Molly builds and leads high-performing teams while ensuring seamless alignment across product, sales, and customer success functions.

Outsider Insights | From Hustle to System: Why More CEOs Are Rebuilding Their Sales Function

Mon, Nov 3, 2025 | Posted by Dawn Werry

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this new series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

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From Market Competitor to Trusted Advisor: Leveraging Research to Dominate Your ABM Strategy

Thu, Jun 12, 2025 — My previous article explored how research-based thought leadership transforms prospect relationships in ABM programs. Now, let's tackle the practical framework: How do you build and implement research-driven ABM to elevate yourself from being seen as just another market competitor to becoming an indispensable trusted advisor?

The Secret Weapon in ABM: How Research-Based Thought Leadership Transforms Prospect Relationships

Tue, Jun 3, 2025 — ABM programs that consistently outperform are those anchored in credible, research-based thought leadership. I've seen it repeatedly throughout my career as a marketing leader. In my experience, this approach leads to improved conversion from the first meeting to the next sales stages and shorter sales cycles. The secret isn't just better targeting – it's the authority established through proprietary insights.

Growth Insights for CEOs