Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Molly Spatara

As a proven marketing strategist, Molly excels at translating business objectives into comprehensive marketing programs that drive sustainable growth. She partners with leadership teams to modernize marketing operations, implement right-sized demand generation programs, and strengthen market positioning through differentiated brand strategies and thought leadership. With experience scaling companies from mid-market to enterprise, Molly builds and leads high-performing teams while ensuring seamless alignment across product, sales, and customer success functions.

Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI

Tue, Apr 28, 2026 | Posted by Dawn Werry

Executive Takeaways

Most mid-market companies lack the measurement foundation to evaluate AI — or any marketing investment.
Hours saved, speed to market, and revenue realized are the three key AI ROI markers — baseline required.
AI amplifies what's working. If measurement is broken, AI won't fix it.
Real results start with a defined problem and a way to measure it — not the tool.

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

Read More

From Market Competitor to Trusted Advisor: Leveraging Research to Dominate Your ABM Strategy

Thu, Jun 12, 2025 — My previous article explored how research-based thought leadership transforms prospect relationships in ABM programs. Now, let's tackle the practical framework: How do you build and implement research-driven ABM to elevate yourself from being seen as just another market competitor to becoming an indispensable trusted advisor?

The Secret Weapon in ABM: How Research-Based Thought Leadership Transforms Prospect Relationships

Tue, Jun 3, 2025 — ABM programs that consistently outperform are those anchored in credible, research-based thought leadership. I've seen it repeatedly throughout my career as a marketing leader. In my experience, this approach leads to improved conversion from the first meeting to the next sales stages and shorter sales cycles. The secret isn't just better targeting – it's the authority established through proprietary insights.

Growth Insights for CEOs