Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Per Ohstrom

A global B2B marketing and sales driver, Per brings 20+ years of senior level marketing experience in $1-2 billion blue chip industrial companies. A servant leader, he delegates and empowers without losing focus on results. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he is a people-centered leader, an effective communicator and builder of cross-functional teams. A strong team player and creative problem solver, Per deals comfortably with ambiguity and is effective in matrix organizations.

Growth Without Guesswork: The Questions Great Vistage Chairs Ask

Fri, May 15, 2026 | Posted by Karen Hayward

Executive Takeaways

Most CEOs are managing growth on assumptions that no longer reflect how buyers actually buy.
The best Chair question isn't "how is sales going?" It's "where are the growth leaks?"
AI search is already a revenue issue, not a future one.
Insight without commitment is just a good conversation.

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Tariffs and Your Next Chapter | Selling Through Tariffs: Avoiding the Pricing Traps

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Mon, Apr 7, 2025 — Tariffs have been around for centuries. Commonly used to protect emerging industries or bolster national security, tariffs have evolved beyond trade tools into economic levers that can shift markets overnight. Tariffs have re-entered the conversation for mid-sized business leaders, especially those with global supply chains or international customer bases. But here's the thing: reacting like it’s still 1995 won’t cut it.

Helping Clients Nail Their Target Market™ in EOS®

Mon, Apr 7, 2025 — Four Steps Every Implementer Can Use to Drive Clarity and Growth One of the most critical decisions your clients will make in their Sales and Marketing Strategy is identifying their Target Market™ — the group of people or organizations for whom they solve a clear problem, in a compelling way. Getting this right isn’t just a branding exercise. It’s foundational to the ability to set the right strategy, message, and Sales and Marketing Rocks™.

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Fri, Jun 7, 2024 — In today's digital age, consumers and potential employees are increasingly turning to social media to understand the companies they interact with. This extends beyond just a catchy company bio and curated product photos. For private CEOs, social media offers a powerful, yet often underutilized platform to build brand awareness, establish thought leadership, and connect with your target audience on a deeper level.

Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Wed, Mar 27, 2024 — In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial. It's imperative to recognize that marketing and sales are not isolated functions but interconnected components of the business success equation.

Growth Insights for CEOs