Pete Hayes

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Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.
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Recent Posts

How to Engage Hard-to-Reach CXOs: The New Growth Playbook

How to Engage Hard-to-Reach CXOs: The New Growth Playbook

Sun, Oct 25, 2026 | Posted by Ron Greenberg

 

Executive Takeaways

  • Hard-to-reach CXOs engage when you provide insights connected to the business outcomes they own.
  • Developing meaningful insights takes extra effort, synthesizing data, research, and discussions—to identify where new value can be created.
  • The insights that matter explain what is changing and why—and where new value or growth can be created.
  • Building these capabilities results in a more repeatable path toward achieving executive engagement, lasting relationships, and growth.

This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.

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