Growth Insights for CEOs
Robin Liebowitz
Recent Posts

When Customer Value Becomes the Growth Engine
Executive Takeaways
- Differentiated value, not better targeting, moves the accounts that matter most.
- Insight is understanding what a customer's situation means for their business, not just knowing it.
- Shift from capability-led messaging to outcome-specific conversations, then prove the impact.
- Rigorous ABM works because it forces real customer understanding and demonstrated results.
This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.
Recent Posts

Forecasting the Best Impact on Your Marketing Dollars
Thu, Feb 8, 2024 — With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.