In case you missed it, Mitt Romney surprised everyone over the weekend with the announcement of his vice presidential running mate Rep. Paul Ryan. While it was a surprise to many, it was very expected by the people behind the scenes managing “Brand Mitt”.
in business or in politics, developing a sound strategic plan is critical to managing a brand or business or in this case “Brand Mitt”.
So what are the four steps to a developing a Strategic Brand / Business Plan.
As an avid politiac (someone who enjoys political news according to Urban Dictionary), I am personally looking forward to the next several weeks. While I am bit disappointed “Brand Mitt” did not choose Chris Christie, the Governor of my home state for his VP running mate. (As I do believe Chris Christie would have made the political scene very entertaining.) I can understand why Romney made the choice he did.
As a business leader, you will need to make tough choices on the strategic direction of your brand / business. One of the keys is using a thorough planning process for determining how best to proceed to build long term sustainable growth.
What do you think of “Brand Mitt’s” VP selection? Did he get it right with Ryan?
(Be sure to also see my commentary on President Obama's FORWARD campaign)
Follow Chief Outsiders on Twitter @ChiefOutsiders