I have no room to be persnickety when it comes to grammar. But I never can understand what is so difficult about distinguishing among (among, not between) there, their and they’re. Most of the time, however, I will probably understand what you are writing with no real harm done to my sensibilities. And I have the utmost admiration for those who have English as a second or third language. I’ve not mastered a second one yet. But, this is not about being “grammar fascists.” It is about the impression you create: as a CEO, if you are careless with something as important as a written communication, the first impression you create is that you will not care enough about the work you send out representing your company — and your personal brand suffers.
These days there is a great deal of talk — both pro and con — around creating a personal brand. What a personal brand boils down to is this: whenever you interact with people, they build up an image of you. That image can either help you or hinder you in achieving success.
You are constantly creating impressions — sometimes purposefully, but more often unintentionally. What can you do to manage those impressions so that what people see about you is what you want them to see?
As the CEO of a company — or as any executive — we all have a personal brand, whether we realize it or not. Our brand at its best helps us achieve our goals; at its worst, it sabotages our efforts and limits our chances for success. But your personal brand is ultimately in the eye of the beholder; it is the impression that people have of you. And sometimes spelling counts.
We all have a personal brand. Is yours intentional? And by the way, maybe it's time to brush up your image on LinkedIn as well. Read our blog on that here.