Sales Strategies and Go-to-Market Strategies
The first in a series of four CEO Growth Talk workshops kicked off with a focus on go-to-market and sales strategies. The format was designed for interaction – a panel discussion followed by CEO table-top issue processing, readouts and open discussions.
The workshop began with Roger Miller, Vistage International Chair, asking a panel of 3 distinguished CEOs to share their experiences. Dov Brafman, Sharkk LLC.; Jim Grady, CEO Cellebrite, Inc.; and Rick Wood, Managing Director, Rollon Corporation, shared lessons learned from trying different sales models, adapting their strategy to market changes, and managing major business transformations. Following the panel discussion, small groups of CEOs selected a related challenge to discuss and prepared a read-out of findings. Slade Kobran, Chief Outsiders Managing Partner Northeast/CMO, led the reporting session and, of course, a lively discussion ensued.
CEOs agreed that whether you hire or outsource the selling process, creating and managing a successful sales engine requires:
Top Sales Challenges Identified by CEOs
Insights CEOs Shared