Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Measure, Measure, Measure

There are many things in our life that would fall flat if we opted not to use measurements: Everything from home construction to a load of laundry would be a bit off kilter if not for the rulers, cups, and spoons that allow us to be precise with our intentions.

Strange that for several generations, then, that in the advertising and marketing arena, the only measurement used was in dollars and cents. Along the way, there would be creative campaigns, print ads, billboards, and radio commercials, with no means to really measure whether they were hitting the mark.

Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

Tue, Dec 29, 2020 — In my younger years, I loved the thrill of a challenging winter rock and ice climb. I found one at Maiden Cliff, which rises 800 feet above a lake in Maine. In late winter, sun-melted snow joins with natural seepage, freezes overnight, and creates giant icicles attached to the rock. What the sun helps to create, it also taketh away. Ice that is climbable with reasonable safety in shade can, after direct sun gets on it, soften, break away from the rock, or simply melt.

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Six

Fri, Dec 18, 2020 — Creating Like No Other There’s no body part more popular these days than the human eyeball. Marketers invest millions of dollars in a competition for its attention; technology companies plunk down billions in development costs to wow it with the latest devices and apps; and content creators seek to create visually appealing potions with just the right amount of sizzle to keep it pointed in their direction. This never-ending bid for eyeball-inducing superiority has created a crowded, cacophonous landscape unlike anything we’ve ever seen. For businesses, we must find a way to elbow and muscle aside competitive interests and earn an interested gaze that could, with a little luck, lead to buying behavior.

Best Practice Process (Stage/Gate) for Successful and Profitable Innovations

Fri, Dec 18, 2020 — As we know with most business activities, a well-defined process is often critical to keep your project on track. But equally important is to have specific targets that must be reviewed and approved before continued investment of people and money can continue. Given the complexity of innovation and new product development, and the high levels of new product failure for most industries, these initiatives carry a greater need for a rigorous process.

Growth Insights for CEOs

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Seven

Measure, Measure, Measure

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Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Six

Best Practice Process (Stage/Gate) for Successful and Profitable Innovations

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