Did you know that you might have the next Kim Kardashian or Kylie Jenner on your staff?
Though it’s likely that none of your mild-mannered employees have 300 million social media followers piled up –like the aforementioned sisters – it IS possible to turn a team player into a social influencer.
Fri, Oct 1, 2021 — Why innovate? Your business depends on it. By Angus Robertson, Ahmet Abaci and Beth Somplatsky-Martori In the first blogs in this series, we talked about how to get started with innovation and ideation, and building a business case – essential components in what we are calling the “Stage Gate Lite” approach to fostering and accelerating new product and service ideas within your organization. Now it’s time to talk about what happens when the rubber hits the road. And trust us – this can be a very messy part of the process. We are reminded of a quote from that famous innovation guru, Mike Tyson, who once said that “everybody has a plan until they get punched in the face.” At this point, though you may have some glancing blows aimed in your direction, we hope in this blog to give you some processes on how to handle this turmoil and maintain your course.
Mon, Sep 13, 2021 — If the lifeblood of any business is customer cash, then perhaps we can consider customer satisfaction the heart and soul. As a CEO, you likely are well aware of the value of a satisfied consumer. They stick around, spend more, and often become fierce advocates for your company, its products, and services.
Tue, Sep 7, 2021 — “Hi – I’m Don Lee. I help companies build growth engines.” After reading those first two sentences, are you intrigued? Do you want to know more about me? Do you wonder what a “growth engine” is, and how I help to build them? If so – and I hope you do – you are getting a sense of how powerful a personal brand can be in marketing yourself – not necessarily as a tangible commodity, but an intangible resource that can be of value to you, the customer.
Thu, Aug 19, 2021 — How much is just enough? When you are the CEO of a small or mid-market business, this time-honored question isn’t just a euphemism, but a way of life. Obtaining just the right amount of resources – at the right moment in the company’s maturity – can be a game changer. Enter the fractional executive – an experienced, highly-credentialed CMO-for-hire who can be plugged in for a right-sized engagement, without the expense or expectations of a full-time senior marketing executive.
