Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3

Wed, Dec 7, 2022 | Posted by Jennifer Apy

Part 3: Do you have Product-Market Fit?

There’s a time-honored Chinese proverb that the journey of 1,000 miles begins with a single step. But did you know that one of technology’s greatest recent success stories started with a “Tiny Speck?”

In fact, it was only about 13 years ago that entrepreneur Stewart Butterfield was knee-deep into the development of Tiny Speck’s first game, Glitch. To accelerate the process, he launched an internal messaging platform called “Searchable Log of All Conversation and Knowledge” – or Slack for short.

Read More

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 2

Mon, Oct 31, 2022 — Part 2: Beware of Market Forces that Impact Company and Category Survival In 2022, the market has been turned upside down. Remote work, the supply chain squeeze, and the rollercoaster economic environment all have roiled even the best of intentions for businesses of all sizes. And though your company’s go-to-market approach will still help you gain or maintain your share of the market, winning the “checkboxes” isn’t enough to stave off the macro forces that are constantly reshaping and disfiguring the landscape you’re selling into.

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark

Tue, Oct 4, 2022 — Part 1: Avoiding the Dust Bin Requires an Insights-Driven Approach Have you ever heard of the Apple Pippin or the Twitter Peek? Played a game of TowerFall on the Ouya Console? Taken an important call on your Amazon Fire Phone? If so, you are among the rarest of the rare – the chosen few who took the calculated risk of trying a new product during its brief run on earth. The world is littered with also-rans, whoopsies, and well-intentions gone awry. There are so many consumer product failures each year – some that miss with a whimper, and some that make a giant megaton splash into the depths of nowhere – that several “Museums of Failure” warehouse the worst and dimmest of the bunch. In fact, up to 95 percent of new product launches fail to hit a target, according to one market analyst.

RACI+ Joins the Race: How to Supercharge Your Sales Funnel

Wed, Sep 21, 2022 — To win at the growth game, ownership is everything – and in fact, you would agree that the leaders in the marketplace truly “own” the customer journey. But if you’re among those looking up at the market leader, it’s possible that you have a secondary ownership problem –- an inability for all your cross-functional teams to own their role in the sales funnel, which is a big part of the customer journey.

Positioning Mistake No. 365 -- Treating Prospects Better Than Existing Customers

Wed, Jun 22, 2022 — From the world of “shocking but true”: There are real, actual companies out there that are turning away revenue. Literally, they have customers shaking fistfuls of dollars in their direction and walking in the opposite direction. Before you shake your head, thinking this is blasphemy, the stark reality is this: You, too, could be guilty of the same offense.

Lead Incubation Has a New Shape: The Marketing Hourglass Has Supplanted the Sales Funnel

Tue, Jun 21, 2022 — You spend countless hours, and endless resources, to encourage your sales team to dump leads into the top of your sales funnel, with the hopes of squeezing them through the tiny orifice at the bottom. Once those precious few fall out the bottom and onto your client rolls, now what? With an overheated market, dogged competition, and an enlightened consumer that is more fickle than ever, how can you make sure all of that effort is worth it? How can you ensure that you keep what is rightfully yours?

The Current Case to Hire a Fractional CMO

Mon, Jun 20, 2022 — There’s a perfect storm brewing for CEOs right now: increased competitive pressure, inflation, and the “Great Resignation,” all alongside the need for organic growth. These are all conspiring to make the balance of 2022 even more challenging than usual. Marketing and selling your products or services in this environment is not for the faint of heart – which is why a battle-proven Chief Marketing Officer can make all the difference when it comes to navigating steadily during this difficult consumer climate.

Why CPG Managers Might Miss the ‘90s…

Tue, Jun 14, 2022 — By Chandler Mount and Beth VanStory Seasoned consumer packaged goods (CPG) executives—with more than 25 years of experience—probably think of the 1990s, or earlier, as “the good old days.” Why? Because for them, life was much simpler. There were far fewer outlets for advertising and distribution. Think about it. From an advertising standpoint, the three broadcast networks still ruled. The handful of cable channels available did not even carry ads. There were newspapers and magazines in which to advertise and place coupons. On radio, there were a handful of local stations from which to choose. Websites were nascent. And direct mail was alive and well.

What Does it Take to Innovate? Part 6: The Product Launch

Tue, Feb 8, 2022 — By Angus Robertson, Ahmet Abaci and Beth Somplatsky-Martori Ready for ignition? If you’ve stuck with us for this entire blog series, it’s all come to this moment: Butterflies be damned and dreams and hopes aside – it’s time to launch our new product into the public consciousness. We’ve been on quite a journey through our previous blogs. At the outset, we started off with a discussion about fostering a culture of innovation within a company. And then we introduced what we called our “Stage Gate Lite” approach to fostering and accelerating new product and service ideas, leading you through the four gates in the process: Concept development, the business case, product development, and testing methodology.

Changing the Conversation: How ABM Helped One Company to Break the Mold

Fri, Oct 22, 2021 — Written by Don Lee, with Greg Acquavella, Senior Marketing Manager, Gryphon.AI Sales and marketing technologies have transformed the way companies attract and retain business. Just ask the team at Gryphon.AI, which has developed a unique solution to businesses that wish to improve their sales efficacy. Using a concept called “real-time conversation intelligence,” Gryphon uses an AI platform to provide in-the-moment call coaching and guided selling.

Next Page >

Growth Insights for CEOs

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3

Part 3: Do you have Product-Market Fit?

Recent Posts

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 2

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark

RACI+ Joins the Race: How to Supercharge Your Sales Funnel

Stay up-to-date with the latest from Chief Outsiders

Positioning Mistake No. 365 -- Treating Prospects Better Than Existing Customers

Lead Incubation Has a New Shape: The Marketing Hourglass Has Supplanted the Sales Funnel

The Current Case to Hire a Fractional CMO

Why CPG Managers Might Miss the ‘90s…

What Does it Take to Innovate? Part 6: The Product Launch

Changing the Conversation: How ABM Helped One Company to Break the Mold

With CMOs located:

Stay in Touch

Follow Us