If the lifeblood of any business is customer cash, then perhaps we can consider customer satisfaction the heart and soul.
As a CEO, you likely are well aware of the value of a satisfied consumer. They stick around, spend more, and often become fierce advocates for your company, its products, and services.
Tue, Sep 7, 2021 — “Hi – I’m Don Lee. I help companies build growth engines.” After reading those first two sentences, are you intrigued? Do you want to know more about me? Do you wonder what a “growth engine” is, and how I help to build them? If so – and I hope you do – you are getting a sense of how powerful a personal brand can be in marketing yourself – not necessarily as a tangible commodity, but an intangible resource that can be of value to you, the customer.
Thu, Aug 19, 2021 — How much is just enough? When you are the CEO of a small or mid-market business, this time-honored question isn’t just a euphemism, but a way of life. Obtaining just the right amount of resources – at the right moment in the company’s maturity – can be a game changer. Enter the fractional executive – an experienced, highly-credentialed CMO-for-hire who can be plugged in for a right-sized engagement, without the expense or expectations of a full-time senior marketing executive.
Mon, Jun 28, 2021 — Written by: Paul Sparrow, Area Managing Partner & CMO, and Don Lee, Partner & CEO, both of Chief Outsiders The city of Las Vegas is an interesting study in best intentions -- resplendent with people hoping that the flip of a card or the roll of the dice will produce luck-driven riches. About 150 percent of the time, our protagonists leave with empty pockets and dashed hopes. If luck is so evasive in Sin City, what makes anyone think it’s the foundation for any serious effort? Unfortunately, we see it all the time – a well-meaning entrepreneur or CEO employing instinct and a mega-watt smile, hoping to achieve Bezos-like success.
Mon, Jun 21, 2021 — Empowered patients driving monumental change for Med Device Marketers Many marketers now realize that white papers, trade shows and KOLs are the hallmarks of days gone by. Patients now have many resources available to educate themselves and have informed conversations with their physician or other healthcare professionals.
