Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality
Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give? Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.