These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific.
To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now.
The following summary encapsulates the highlights of our panel discussion for the Financial Services industry, hosted by Pete Hayes. Featuring CMOs Rich Smith, Chris Wallner and Bill DeWitt. For the full benefit, view the discussion video in its entirety (12 minutes). Short of time? See the discussion highlights (5 minutes).
This discussion covers the current crisis characteristics, communications and ideas to make the most of the situation for Financial Services companies.