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The AI Training Economy: The Human Expertise Behind the Agent Revolution
The challenge of training AI models on human expertise is not new.What is new is that three college dropouts just built a $10 billion business by productizing that exact problem at scale.
The CEO Mindset: Resolving Sales Performance Challenges | Part 4
Mon, Jul 3, 2023 — Part 4: Is Your Sales Process Supporting Revenue Growth? At the dinner table, you tend to get immediate feedback when the recipe of the dish being served is not quite perfected. In the business world, where the steaks….er….stakes are higher, it is no less important to have a plan which appropriately combines the ingredients for world-class success.
Brand Confusion Won’t Work, Even if it’s Intentional
Fri, Jun 23, 2023 — On June 22, 2023, I read an article in the Wall Street Journal about “the H-bomb,” which I learned refers to mentioning that you are a student at or an alumnus of Harvard University. Harvard College’s dean, in a Crimson (the campus newspaper) article where he was asked to give a word of advice to seniors, decided that the best use of this opportunity was to say “Don’t gratuitously drop the H-bomb.”
The CEO Mindset: Resolving Sales Performance Challenges | Part 3
Fri, Jun 23, 2023 — Part 3: Technology Platforms for the Win The market for sales enablement platforms has never been more robust. As companies like yours clamor for clients, revenue, and growth, they’re showering billions on the latest technology tools to help get them there. In fact, a recent report projects that the global market for sales enablement tech will grow at a 15 percent rate over the next five years, topping $9 billion by 2028.
The CEO Mindset: Resolving Sales Performance Challenges | Part 2
Thu, Jun 15, 2023 — Part 2: Finding the Right Talent for the Game Here today, gone tomorrow: Did you know that the average tenure of a sales professional is just about a year and a half? It’s a mind-blowing statistic that is, on the surface, an indicator of the rigors of a sales role, in any market segment.
The Rise of Purpose-Driven Marketing: Connecting with Generations Through Authenticity
Tue, Jun 13, 2023 — It was a watershed moment for consumer advertising, with shock waves that are still being felt today – the 2004 launch of the Dove Campaign for Real Beauty. The groundbreaking marketing initiative challenged more than traditional beauty standards – it challenged the conventions of advertising at its core. Eschewing airbrushes and retouching, the personal care brand presented women of various sizes, ages, and ethnicities – without makeup, and without prejudice.
The CEO Mindset: Resolving Sales Performance Challenges
Thu, Jun 8, 2023 — Are you one of the 31 percent of CEOs who aren’t completely satisfied with your sales team’s performance? Today, CEOs are consistently underwhelmed with their firm’s sales throughput when measured against their expectations. Yet despite their high degree of business acumen, passion for their product, and past successes, they lack the resources to understand and resolve the problem.
Are you Ready for the Next Senior Living Crisis | Part 4
Tue, Jun 6, 2023 — Convert More Prospects to Residents Getting new residents and their families to become aware of and consider your senior living facility is neither easy nor cheap to do – which is why it’s absolutely critical to converting as many of those who contact you as possible.
Are you Ready for the Next Senior Living Crisis | Part 3
Tue, May 23, 2023 — Make Local Digital Marketing Your Secret Advantage If you’ve been with us throughout this blog series, by now you have a greater understanding of the broader market forces that challenge your senior living business and some of the measures you can take to be one step ahead of the competition.
Are you Ready for the Next Senior Living Crisis | Part 2
Tue, May 16, 2023 — Use Insights to Uncover Your Unique Value If you believe that the best measure of your senior facility’s competitive advantage is signed contracts – this blog is for you Beyond the rent checks and smiling faces of the residents you see each day lies a treasure trove of insights that can guide your marketing and communications today, tomorrow, and into a competitive future. When your unique value is clear and relevant to prospects, they are more likely to choose you over your competition.