Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations (18)

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

Executive Takeaways

95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
That shortlist is increasingly built inside AI platforms your analytics can't see.
AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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Navigating Growth: The Role of Fractional Sales Leaders in Transformative Strategies

Thu, Feb 1, 2024 — Today’s trend of hiring fractional executives is gaining momentum among growth-oriented businesses aiming to enhance their management expertise and bandwidth cost-effectively. In this article, I will delve into the dynamic world of fractional sales leaders, exploring their pivotal role in driving revenue growth, providing specialized expertise, and offering flexibility to scale sales leadership based on organizational needs. I will reveal how these leaders contribute to strategic focus, mitigate hiring risks, and deliver quick results, drawing insights from real-world scenarios.

Mastering Your Market: A Guide to Competitive Insights

Wed, Jan 31, 2024 — With the economy continuing in a state of uncertainty, CEOs of mid-market companies are assessing options for growth in 2024. One thing is clear: Doing more of the same activities will not help businesses break through growth inertia. From mergers and acquisitions to R&D and capital investments, how does an organization decide the direction that will deliver success?

Harnessing AI to Enhance the Customer Journey and Drive Growth

Thu, Jan 25, 2024 — AI-powered analytics have now become essential for understanding your customers and propelling company growth. These advanced tools can synthesize masses of customer data to reveal pivotal insights and inform strategies that align to the customer journey.

Full-time or Fractional? Focusing on the Next Generation of Your Company’s Leadership

Tue, Jan 23, 2024 — Nothing quickens the pulse or conjures beads of sweat on the brow of a mild-mannered CEO than the departure of a key member of the executive leadership team. Like it or not, the door to your company’s success swings in both directions, and often, you may find yourself on the drafty side, wondering how you’re going to replace that experience, counsel, and leadership.

2024 Marketing Crystal Ball: Navigating Trends and Turbulence in the Digital Horizon

Tue, Jan 23, 2024 — Though the “Rise of the Machines” is well underway, there are trends other than Artificial Intelligence (AI) that are at the top of our minds at the start of 2024. The year ahead is fraught with challenges both analog and digital, from a pivotal presidential election to economic uncertainty. But it is the aforementioned digital revolution that has humans racing to determine how they can integrate AI into their marketing and business models.

New Year’s Resolutions for Businesses: Fine-tuning your appetite for growth

Tue, Jan 16, 2024 — Final in a 3-part series Oh, that resolution to exercise more and eat a healthier diet. It sounds so right—but incredibly daunting. Can I keep it up? When it comes to our own fitness, plenty of folks help us with tools, plans, and the mindset to climb that mountain. But we need to select the right ones, at the right price—or an intended investment in our future could instead be a wasted expense we can’t afford. And it couldn’t hurt to have an accountability partner who keeps us honest.

New Year’s Resolutions for Businesses: What self-work do you need to do?

Thu, Jan 11, 2024 — Second in a 3-part series Reflecting on Business Self-Improvement It’s a common question people are asking themselves in January: What’s the self-work I need to do this year to make myself healthier, happier, more financially secure.... But as a CEO obliged to your board, employees, and stakeholders, are you asking the same questions of your business?

New Year’s Resolutions for Businesses: Charting the Way Forward

Mon, Jan 8, 2024 — First in a 3-part series Reflecting on the Past and Setting the Stage for the Future It’s January. You’ve probably thought about New Year’s resolutions, even if only to decide firmly against them. January also is when my husband and I mark our birthdays. So, while we aren’t the formal resolution types, we are especially prone to take this time to think about the year behind, the year ahead, and where we want to be in the future.

Preparing for 2024: Is Your Marketing Funnel Integrated with Your Sales Funnel?

Wed, Dec 20, 2023 — Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive. One study found that 71% of potential customers are not contacted, while only 13% of potential customers become opportunities.

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