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Are You Building a Business That's Ready to Scale - or Just a Business That Has Had Great Growth?
There is a version of business success that feels like momentum but isn't quite there yet.
Driving Toward the Long Game: Is your Business Geared for Lasting Success?
Fri, Jun 9, 2017 — In business, the road to financial success, it can be agreed, isn’t always paved in gold. Whether pocked with potholes, laden with land mines, or strewn with stones, the goal isn’t just to keep all four tires on the highway – instead, it’s to ensure you arrive at the destination. One question that you must continually ask yourself along the way – is your business built to go the distance? Understanding whether you’re playing the long game, or the short game, in business can be the key to weathering the road hazards beneath you, or the storms above.
The CMO is Dead
Wed, Jun 7, 2017 — Long Live the CMO (as a Service)! We all know that the Chief Marketing Office (CMO) role has been under increasing pressure. Average tenures are short (and getting shorter) as CEOs more quickly become impatient when their organizations are not able to achieve their visions for growth. In this era of digital marketing, CMOs are no longer ‘off the hook’ for producing real, measurable results.
Road Map the Customer Experience to Align Sales and Operations
Wed, May 31, 2017 — So often these days, blogs, posts and articles are written about aligning Sales and Marketing. I agree that doing so is critical. But there is another alignment need that is often overlooked and equally critical to company growth and customer satisfaction. The question is are we selling what we are delivering in terms of the customer experience?
Attention CEOs: What is the Real ROI on Social Media?
Wed, May 24, 2017 — Let’s travel to an alternate universe for a moment – one in which your corporate accounting is being handled by a cashier from 7-11; in which your IT is being entrusted to your neighbor’s grandfather, who once re-wired a lamp; and one in which your sales is being handled by a guy wearing a trench coat at the top of the subway steps.
What do Dynamic Value Hierarchies and Power Windows Have in Common?
Thu, May 18, 2017 — Do you ever wonder how power windows on cars and trucks came about? Try to buy a vehicle with hand crank windows today. Good luck with that. The story of power windows is also a story about value hierarchies. Value hierarchies are graphic depictions of your value proposition. Value hierarchies are usually organized as pyramids with three tiers of value:
To Grow, You Need to Know – Why Market Awareness is Essential for CEOs
Tue, May 16, 2017 — If your company is not growing, it’s important to dig deep when looking at market changes. James Quincy, the new CEO of Coke is demonstrating the progressive thinking needed to turnaround his company, which is in decline. In a recent article on PYMNTS.com, Quincy talks about critical information that he is using to understand the declines and then respond to them.
Kickstart your Performance Initiatives: How KPIs Help You Get Results
Fri, May 12, 2017 — As a CEO, you want results. To support your lofty goals, you’ve run a good strategy session; and you have a solid plan of attack. But, do you really understand the journey from your strategic plan to your desired outcome? Are you ready to use the single best tool you’ll ever have, the little understood key performance indicator, or KPI?
What B2B E-commerce can Learn from Consumer Retail
Tue, Apr 25, 2017 — The world of consumer retail is in the midst of rapid transformation. Traffic in brick-and-mortar stores is decreasing. Consumers are moving away from shopping malls. Traditional advertising—whether via direct mail, TV ads or newspaper and magazine ads—is losing its relevance.
CEO Shares the Benefits of Participating in a Peer Advisory Group
Mon, Apr 24, 2017 — CEO Experiences Growth from Being a Member of Vistage Chief Outsiders Fractional CMO, Neil Anderson, has a conversation with Vistage Member and CEO of TalenTrust, Kathleen Quinn Votaw, about her experience with Vistage, an executive coaching organization that provides leadership training and business coaching to CEOs and Executives.