These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific.
To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now.
The following summary encapsulates the highlights of our panel discussion for the Restaurant industry, hosted by Art Saxby and featuring CMOs Kirk Thompson, Jon Rice and Doug Reifschneider. For the full benefit, view the discussion video in its entirety (36 minutes). Short on time? See the discussion highlights (6 minutes). Watch videos from other industries here.
Restaurant Industry Panel Discussion – Summary
This discussion covers critical tactics for maximizing advertising, on-line ordering, removing the fear factor and other pertinent advice to keep your business running today and ready for tomorrow.
Now is the time to advertise:
Make the on-line ordering process seamless:
Remove the Fear Factor:
Deliver a great guest experience:
If you enjoyed this summary and would like to hear the full discussion, watch the video in its entirety (36 minutes) or the discussion highlights (6 minutes). And see what advice we have for CEOs in other industries.