Why Now is a Great Time to Build Customer Loyalty – A Guide for CEOs of Mid-Sized Companies

Why Now is a Great Time to Build Customer Loyalty – A Guide for CEOs of Mid-Sized Companies

Thu, Sep 24, 2020 | Posted by Aurora Toth

A Toth T Tronvold Building Customer Loyalty-1

Companies should always be concerned about loyalty and growing the value of existing customers. But now, perhaps more than ever before, as we navigate through the disruption of the pandemic and the resulting economic volatility, reactivating existing customer relationships is a critical path to restoring revenue.

I spoke recently with Tres Tronvold, a strategist and customer loyalty expert. Tres states that at a macro level there are three broad things companies should think about when it comes to reactivating their customers -- Safety, Creating Occasions and Driving Sales.

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