What Can Chester Cheetah Tell You About Your Brand?

What Can Chester Cheetah Tell You About Your Brand?

Fri, Jul 18, 2025 | Posted by Stuart Johnson

Imagine an argument about whether Chester – yes, Chester of Cheetos fame – should be 2D or 3D. The debate raged in almost every corner of Frito-Lay headquarters at the time. There were strong opinions on both sides and an even more provocative discussion about the brand’s target audience. At the time, two of every three bags of Cheetos purchased were consumed by adults, not tweens and teens. So, the debate was fair, if inconvenient.

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