Challenger brands have nearly doubled the innovation success rate vs. leading brands
By: Mike Concannon and Evan Eckman
Which business author is famous for the quote “innovate or die”? Peter Drucker, Tom Peters, or Dr. Jack Matson?
Answer: All of the above. It was a fundamental business principle for the past century. So why has the collective wisdom of these contemporary business authors seemingly been forgotten by the big CPG companies this century?