Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

What can Industrial & Manufacturing CEOs do Right Now?

Fri, Jul 10, 2020 | Posted by Art Saxby

Industry Specific Advice for Marketing in a Time of Recovery from the Chief Outsider CMOs

The following summary encapsulates the highlights of a panel discussion for the Industrial Manufacturing sector hosted by Art Saxby and featuring CMOs Kimberly Miller, Atul Minocha and Dawn Werry. For the full benefit, view the discussion video in its entirety (15 minutes). Short of time? See the discussion highlights (6 minutes).

When the pandemic first hit, events for the industrial manufacturing sector were changing daily. Now, at the start of the recovery phase the entire industry is adapting. Some companies have had to find completely new markets for their products, while others have started making completely new products. Across the board, supply chains have been disrupted. Buyer behaviors have changed and go-to-market strategies have had to adjust in order to keep business moving.

Read More

Key Questions for CEOs to Ask Before Restarting Their Commercial Engines

Mon, Apr 20, 2020 — At Chief Outsiders, we use the phrase “Building sustainable engines for growth” as that’s what we do for our clients. Unfortunately, many companies’ engines have been shut down because of the global pandemic as customers have stopped buying due to choice, circumstances, or government decree. Restarting those engines will not be as simple as just turning a switch back to “ON” – at least it shouldn’t be.

A Grand Reopening: A CEO’s Guide to Post-Pandemic Sales Success

Thu, Apr 9, 2020 — As the COVID-19 pandemic exploded onto the scene in mid-March, I found myself on the phone, engaged in a tense marketing discussion with the CEO of a nationwide retail client. As with most of you whom are reading this blog, the pain for him and his B2C company was intense: Seemingly overnight, he went from reaping record profits to being forced to close 75 percent of his stores, to lay off masses of highly trained employees, and to suspend payment of almost all expenses to conserve cash. For a while, our discussion was decidedly downbeat. But then it occurred to both of us: What would prevent this CEO, post-pandemic, from turning his sails back into the wind, and recapturing the tradewinds that were propelling him forward previously?

COVID-19 Crisis: 12-Step Pre-Recovery Checklist for CEOs

Tue, Apr 7, 2020 — Using the simple Growth Gears™ framework to avoid random acts of recovery When we begin to see a positive turn in the COVID-19 pandemic, the No. 1 responsibility for business leaders will be to prepare a game plan towards full recovery. But who believes the ground rules will remain the same? Or that the marketplaces we’ve served won’t have shifted? We’re going to need to quickly, but rigorously, assess our current relevance to our customers, understand our competitive exposures, and re-tool our offerings and go-to-market strategies to get back on track, and capture new ground, in a landscape rich with potential new opportunities for our businesses, employees and communities.

What can Professional Services CEOs do Right Now?

Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Professional Services industry, hosted by Art Saxby. Featuring CMOs Paul Sparrow, Mark Coronna and Don Lee. For the full benefit, view the discussion video in its entirety (35 minutes). Short of time? See the discussion highlights (6 minutes).

Growth Insights for CEOs

What can Industrial & Manufacturing CEOs do Right Now?

Industry Specific Advice for Marketing in a Time of Recovery from the Chief Outsider CMOs

Recent Posts

Key Questions for CEOs to Ask Before Restarting Their Commercial Engines

A Grand Reopening: A CEO’s Guide to Post-Pandemic Sales Success

COVID-19 Crisis: 12-Step Pre-Recovery Checklist for CEOs

Stay up-to-date with the latest from Chief Outsiders

What can Professional Services CEOs do Right Now?

With CMOs located: