Growth Insights for CEOs

When do I need to Hire a Product Manager?

Posted by Doug Rainbolt

 

Over the course of my career I’ve had the opportunity to work alongside some really good product managers. The good ones tend to be easy to spot even though many don’t like attention cast on them and are quite content being behind the scenes. Like the conductor, they’re focused on keeping the trains going on time. The “trains” in this case are the products or services a company offers.  There is a cadence to product management done right and the frequency they operate under is tuned into by the entire organization. Think of Max Weinberg, Bruce Springsteen’s E Street Band drummer. It’s said that drummers are the heart and soul of bands. While Springsteen was clearly “The Boss”, Weinberg set the beat and always had his eyes constantly fixated on Springsteen during live performances and could make adjustments in a microsecond that allowed the band to be at its best.

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Profitable, Recurring Revenue Streams – Part 4

Posted by The Chief Outsider

Transitioning Your Business Model to Grow Your Business-as-a-Service

More and more companies are realizing that transitioning their businesses to as-a-Service models is the answer to driving higher growth, more profitable, and stable revenue streams. Welcome to the fourth and final part of this series:

  • In Part 1 of this series, you learned how to know if it's time to think about embracing an as-a-Service model
  • In Part 2 we dove deeper into what an as-a-Service model is and discovered how ready your company is to transition to one
  • In Part 3 we touched on how to define strategic goals, position, and create a go-to-market plan that is most relevant to an as-a-Service offering.

If you haven’t read the previous parts, you might want to take a quick look before returning here.

In this installment, we will discuss the key metrics to track and capabilities to nurture to ensure you execute this transition successfully – along with a few tips and tricks I have learned (often the hard way) over the years.

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Profitable, Recurring Revenue Streams - Part 3

Posted by The Chief Outsider

Transitioning Your Business Model to Grow Your Business-as-a-Service

More and more companies are realizing that transitioning their business to an as-a-Service model is the answer to driving higher growth, more profitable, and stable revenue streams. In Part 1 of this series, you learned how to know if it's time to think about embracing an as-a-Service model. In Part 2 we dove deeper into what an as-a-Service model is and discovered how ready your company is to transition to one.

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Profitable, Recurring Revenue Streams - Part 2

Posted by The Chief Outsider

Transitioning Your Business Model to Grow Your Business-as-a-Service

More and more companies are realizing that transitioning their business to an as-a-Service model is the answer to driving higher growth and more profitable and stable revenue streams. In Part 1 of this article series, you learned how to know if it's time to think about embracing an as-a-Service model.

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Profitable, Recurring Revenue Streams

Posted by The Chief Outsider

Transitioning Your Business Model to Grow Your Business-as-a-Service

If you are the CEO of a company selling products or services to other businesses, you are probably constantly looking for new sources of growth. It’s frustrating when your company is not able to realize its growth potential. 

Sometimes the issue involves understanding customers or markets better. In other cases it’s about changes to a marketing strategy or execution plan. But sometimes the solution involves changing the core business model of your product or service (or completing a change that you already began).

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