Growth Insights for CEOs

Should I Hire a Fractional CMO?
Executive Takeaways
- A full-time CMO can cost $1M in year one — before the first campaign ships.
- Full-time CMOs optimize for tenure. Fractional CMOs optimize for outcomes.
- Fractional CMOs bring cross-industry pattern recognition that deepens with every engagement.
- Fractional leadership wins in specific, definable contexts. The next article maps exactly when.
Recent Posts

Can Your Product Be Easily Replaced?
Sun, Aug 12, 2012 — Have You Heard of Wally Pipp? Pipp was the first baseman for the New York Yankees in 1925. Folklore has it that on June 2 he asked to sit out the game because of a headache. The coach substituted Lou Gehrig, and that was the beginning of Gehrig’s streak of 2,130 consecutive games. What would happen to your product if it was replaced by a competitor, or worse, from another industry altogether?

CEOs: Getting Business "From Here to There"
Sun, Sep 12, 2010 — I spent part of last month enjoying and being "filled" at the Willow Creek Global Leadership Summit. One of my favorite concepts was something so simple and yet so rich that I can't stop thinking about it: the idea that leadership is all about getting from HERE to THERE. Bill Hybels tee'd up the notion. And then soon after, Jim Collins built upon it in his "How the Mighty Fall" discussion.