Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses

Tue, May 7, 2024 | Posted by Jason Dyer

Many small and mid-market businesses find themselves at a growth impasse, not due to a lack of opportunity but because of misalignment across various functional areas. As a fractional Chief Marketing Officer (CMO), my role often involves diagnosing these misalignments and charting a course for renewed growth. One of the most effective tools I recommend is creating and utilizing a clear positioning statement.

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Why CPG Managers Might Miss the ‘90s…

Tue, Jun 14, 2022 — Seasoned consumer packaged goods (CPG) executives—with more than 25 years of experience—probably think of the 1990s, or earlier, as “the good old days.” Why? Because for them, life was much simpler. There were far fewer outlets for advertising and distribution. Think about it. From an advertising standpoint, the three broadcast networks still ruled. The handful of cable channels available did not even carry ads. There were newspapers and magazines in which to advertise and place coupons. On radio, there were a handful of local stations from which to choose. Websites were nascent. And direct mail was alive and well.

The Millennial Food Shift: How CPG Food Companies Can Rescue Their Market

Wed, Aug 28, 2019 — Never before has the kitchen been so lifeless. For generations, the once-centerpiece of the American home has become much less important – marginalized by Millennials and younger generations who choose to order up their nourishment with a few silent taps of the cell phone rather than the clank of pots and pans. Seemingly overnight, this phase shift in eating habits has roiled the business models of food-oriented consumer packaged goods (CPG) companies. They can no longer count on being a key ingredient in the daily lives of today’s consumer. So how did this happen? And what can CPG companies—and the grocery stores that peddle their wares—do to regain mindshare in the public consciousness?

Growth Insights for CEOs

The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses

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Why CPG Managers Might Miss the ‘90s…

The Millennial Food Shift: How CPG Food Companies Can Rescue Their Market

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